MAM
BetterPlace appoints Deepak Lamba as enterprise sales head for India
Mumbai: In a bid to accelerate their growth in the Indian market, BetterPlace, Asia’s largest frontline workforce management SaaS platform, has appointed Deepak Lamba as enterprise sales head for India. With over 15 years of experience across companies like Dell, Hewlett Packard Enterprise, Oracle, Adobe etc, Deepak has been instrumental in managing and building robust lead generation and sales teams.
Prior to joining BetterPlace, Deepak has played a pivotal role in building companies like Wingify and Hubilo as their head of sales for UK & Europe and VP of global sales respectively. In these roles, Deepak has driven sales and lead generation teams which helped the company expand their top and bottom lines.
Welcoming Deepak onboard, BetterPlace co-founder & group CEO Pravin Agarwala said, “India continues to be a high growth driver for our SaaS business because of the high volume of workers and high level of digital adoption. With India experiencing rapid growth, enterprises across industries want to quickly adapt and increase their margins by optimizing their processes. This provides an immense opportunity for us, and Deepak’s expertise in driving sales across different markets will help us tap into this potential and consolidate our position in the market further. I am excited to have him on board as an integral part of our journey.”
Deepak is also the co-founder of Revenue Circuit, India’s first B2B sales community. At BetterPlace, he would lead the entire Sales team in India and align India’s sales efforts with the global teams.
Excited to join the BetterPlace team, BetterPlace enterprise sales head for India Deepak Lamba said, “Workforce management continues to be the highest cost center for enterprises but there are very limited technology companies that are solving these pain points and helping enterprises optimize. BetterPlace, with its full-stack horizontal SaaS platform, has been at the forefront of solving some of the toughest frontline workforce management challenges. I am excited to be part of this journey and help BetterPlace widen its market share and consolidate its position in the Indian market further to help enterprises in India thrive.”
BetterPlace recently launched their GenAI-optimised unified tech-stack goBetter which provides seven product modules under one platform. goBetter aims to reduce costs by 50 per cent and increase efficiency by 100 per cent for enterprises.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
