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Better Nutrition bites big, picks Adgcraft to spice up brand visibility
MUMBAI: Ever wondered what happens when an Olympic medallist, a Masterchef winner, and Shark Tank India meet for lunch? Well, besides one heck of a meal, you get Better Nutrition—India’s first biofortified food brand that’s now seasoning its success with a new PR partner. Time to cook up something special, folks!
Better Nutrition, famed for championing healthier eating habits with nutrient-rich biofortified grains, has officially onboarded Adgcraft as its public relations partner. Adgcraft’s role involves masterminding all PR strategies and campaigns, ensuring Better Nutrition’s media presence shines brighter than a Michelin-star kitchen.
Better Nutrition co-founder Prateek Rastogi enthusiastically explained, “At Better Nutrition, our goal has always been to provide natural solutions to the prevalent nutrition deficiencies in everyday diets. Partnering with Adgcraft allows us to communicate our mission more effectively and reach a broader audience. We are confident that this collaboration will help us to reach our target audience more effectively.”
Adgcraft founder & MD Abhinay Kumar Singh eagerly echoed Rastogi’s sentiments, stating, “We are delighted to join hands with Better Nutrition, a company that aligns with our values of innovation and positive societal impact. Our team is committed to crafting communication strategies that not only enhance brand perception but also contribute to the greater good. Together, we aim to highlight the importance of natural, nutrient-rich diets and support Better Nutrition’s vision of a healthier India.”
Already endorsed by household names like Olympic sensation PV Sindhu and culinary wizard Masterchef Pankaj Bhadouria—and famously spotlighted on Shark Tank India season 4—Better Nutrition is clearly not your average pantry item. Their menu is packed with biofortified grains enriched with essential nutrients such as zinc, iron, protein, and calcium, all sustainably sourced from over 15,000 environmentally savvy farmers.
This partnership expands Adgcraft’s impressive client roster, leveraging their proven expertise within India’s FMCG sector and extensive media connections. Can they sprinkle enough PR magic to make nutrition go viral? Well, grab your popcorn (fortified, of course!) and stay tuned.
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
