Brands
BenQ announces X300G Smart-LED Projector launch
Mumbai: BenQ, a DLP projector brand, is proud to announce the launch of its X300G Smart-LED portable Gaming Projector, poised to revolutionise the immersive gaming experience. Packing unparalleled 4K HDR visuals with true cinematic colors, low input lag of 4.1ms, and 16W treVolo speakers & Bongiovi DSP chip, the X300G is exclusively available on Amazon India.
The X300G sets a new bar for gaming enthusiasts with its superior 3LED light source that guarantees vibrant and long-lasting colour performance. Combined with 95% Rec709 color accuracy, it ensures actions translate instantly to the screen. Powered by DLP technology and boasting native 4K UHD resolution alongside powerful 2000 ANSI Lumens brightness, it delivers breath-taking visuals and deep contrasts, immersing you in every detail.
This compact gaming projector boasts specialised game modes for the RPG, FPS, and SPG genres, enhancing gameplay with tailored audio and visual settings. With stereo chamber speakers along with patented passive radiator, real-time autofocus and 3D keystone correction, the gaming projector offer a seamless setup for impromptu gaming sessions anywhere.
Powered by Android TV with Netflix pre-installed, the X300G unlocks a universe of entertainment beyond gaming. Its connectivity features include USB-A, USB-C, and HDMI 2.0 ports, providing versatility for various multimedia needs and gaming devices.
According to BenQ India MD Rajeev Singh, “There are over 500 million gamers in India. With the X300G, BenQ is set to transcend traditional gaming, offering unmatched 4K HDR visuals, minimal input lag, and specific game modes tailored for RPG, FPS, and SPG enthusiasts in a compact package. Designed for the discerning gamer, it reflects our vision to redefine immersive gaming.”
The X300G gaming projector is going be available from 7 March, 2024 on Amazon as an Amazon exclusive product with special introductory price of Rs. 1,52,490.
Brands
Sting launches ‘Sound of Six’ cricket campaign
Pepsico energy drink ties signature sonic to every boundary hit with Yuvraj Singh and Ravi Shastri.
MUMBAI: Sting just turned every six into its own personal anthem because nothing says “energy” like a boundary that hits different notes. Pepsico India’s Sting energy drink has rolled out the latest chapter of its sonic branding with “Sound of Six”, a nationwide campaign syncing the brand’s signature “Sting” sound to the varying power of cricket sixes this season. The push positions Sting as the audio heartbeat of high-octane moments on the pitch, using its sonic identity to “qualify” shots from gentle lofted clears to monster maximums.
The launch film, featuring cricket legends Yuvraj Singh and Ravi Shastri, unfolds on a sunlit ground with playful banter that builds into a sequence of escalating hits. As Singh smashes the ball, he quips that the length and force of the shot should dial up the intensity of the Sting sound. Shastri’s commentary ramps up accordingly, riffing on the brand name with escalating flair to match each strike’s energy turning a simple boundary into an audible spectacle.
Pepsico India category head for energy portfolio Diksha Bajaj said, “Cricket is a major passion point in this country. Our campaign is rooted in the insight that no two sixes are the same. We set out to use the Sting sonic identity as a qualifier that redefines every hit.”
Yuvraj Singh added, “This campaign turns the feeling of hitting a six into something fans can hear. It is bold and matches the intensity of the game.”
Ravi Shastri chimed in, “Commentating on a six is an exhilarating part of the game. This campaign adds a new dimension by introducing a distinct sonic. The idea of owning the sound of every six is relatable for fans.”
Leo Burnett South Asia chief creative officer Vikram Pandey noted that pairing Singh’s power-hitting with Shastri’s iconic voice lets the brand relive cricket’s electric moments through a fresh, auditory lens.
The campaign will air across television, digital platforms, and social media, timed to catch the fever of the ongoing cricket season. For fans who live for the roar of the crowd and the crack of the bat, Sting’s betting that the next big six won’t just be seen, it’ll be heard loud and clear.
