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BeautyBeyondBeauty: Arechar Nutra celebrates women’s inner beauty
Mumbai: Arechar Nutra has unveiled its relentless commitment to celebrate women’s inner beauty through its impactful initiative #BeautyBeyondBeauty. ArecharNutra’s #BeauthyBeyondBeauty initiative aims to bring into light the efforts of all the women who make a huge impact in the lives of people through her inner goodness and efforts of such women deserve to be celebrated to spread the impact.
Among such women, there is Payal Kumar, a devoted volunteer, dedicated to serve the lives of underprivileged community through her impactful initiative “Utsav”. As part of her “Utsav” initiative, she served the underprivileged community selflessly through her various impactful activities.
During pandemic, she provided meals for crematorium workers and individuals living on the streets and further expanded her efforts to provide nourishment to underprivileged children through nutritious food.
“Through her unwavering commitment to serving others, Mrs Payal Kumar has not only left a lasting impression of kindness and generosity within the community but made a big difference to countless lives through her engaging activities” stated Arechar Nutra director Ruchika Rajbans.
She brought smile to children’s faces by celebrating their birthdays and provided them the opportunities to play, learn and explore their artistic talents and abilities. Since 2020, she provided the food to almost one lakh people and celebrated birthdays of almost 300 underprivileged children.
Her dedication to uplifting others, especially during times of crisis, shows her spirit of Beauty Beyond Beauty.”We are honoured to support individuals like Payal Kumar, whose selfless actions reflect the true essence of her innergoodness,” added Ruchika Rajbans. “Her continuous efforts to bring joy and nourishment to those in need shows her commitment towards compassion and generosity.”
Arechar Nutra always recognises the efforts of such inspiring women who are dedicated to transform the lives of people by being beautiful from inside and their transformative journey of uplifting others inspire countless lives around them.
Through its impactful initiative #BeautyBeyondBeauty, Arechar Nutra reaffirms its commitment to promoting holistic well-being and celebrating individuals who exemplify the values of kindness, compassion and selflessness.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
