MAM
Be the change to make one: Shravan & Sanjay Kumaran
GOA: Take a look back in time when you were 14, do you recall of anything significant that you had done?
Unlike the other teens, who spend half of their time playing or daydreaming, Shravan and Sanjay Kumaran who are in their early teens have gone ahead to do something which is extraordinary. At the ninth edition of GoaFest, no one had really expected two kids all suited, to go up on the stage confidently to share their business story. With a grin and passion in their eyes Shravan and Sanjay, breaking their nervousness said, “We feel as if we have come for an awesome party.”
The duo kick started the session smartly making the audience cheer for them. They sweetly narrated their story to a packed audience. Two years ago, the Kumaran brothers launched a mobile application on apple store. They set a challenge to first upload an application on apple store. The reason was impressive: They wanted to create an application that is worth downloading. As the Apple store has a rigid process of evaluating, Kumaran brothers thought to take a risk, all for good learning.
Like a dream come true incident, their first application called ‘Catch Me Cop’ was approved by the Apple store within a week’s time. The application also got remarkable response. The duo mentioned that all this happened without any marketing or word of mouth activity.
There was no looking behind for them from then. They have tested over 150 applications till date and have published a few innovative apps for various mobile platforms. From taking their mother’s advice to creating storylines from their real life episodes, the Kumaran brothers have set a standard in today’s ever emerging small screen businesses.
The two teens believe that mobile has the power to change the world and the future looks “awesome.” What is even better to hear about them is the fact that they are thinking like visionaries. The two of them have decided to give away 15 per cent of their profits to charity. They believe, “Be the change to make one.”
Looking at the Kumaran brothers; we are sure that our future is in good hands!
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
