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BC Web Wise renews media mandate with Madhur Sugar
Mumbai: BC Web Wise, a digital marketing and media agency, has announced its renewed partnership with Madhur Sugar, a flagship brand of Renuka Sugars. BC Web Wise will be managing its media mandate and spearheading innovative digital campaigns for Madhur Sugar, building on the success of previous collaborations.
BC Web Wise and Madhur Sugar have a strong history together. As the digital agency of record (AOR) in the past, BC Web Wise executed an integrated digital campaign during the lockdown that resulted in a remarkable 42 per cent increase in overall sales within five months. Although the partnership paused in 2022, both companies are set to restart their collaboration and work towards new milestones.
Renuka Sugars’ marketing head Falgun Bhatt commented on the renewed partnership, “Reuniting with BC Web Wise is a strategic decision as we look to further enhance Madhur Sugar’s digital presence. Their innovative approach and proven track record give us confidence that together we can create impactful campaigns that resonate with our audience and drive significant results.”
BC Web Wise founder Chaaya Baradhwaaj added: “We are delighted to welcome Madhur Sugar back into our fold. Our past successes together have laid a strong foundation, and we are excited to build on that with fresh, innovative digital strategies. We look forward to delivering campaigns that not only meet but exceed expectations.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
