MAM
BBH’s Himanshu Saxena takes Saatchi helm as growth heads North and East
MUMBAI: If the compass had a favourite executive, it would probably point to him. In a move that tightens its creative grip across India’s fastest-growing regions, BBH India managing director Himanshu Saxena has been handed an expanded mandate as president of North & East for Saatchi & Saatchi India and Propagate.
Based in Gurugram, Saxena will continue to steer BBH nationally while now anchoring leadership across all three agencies. He will continue reporting to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate marking a strategic consolidation of creative strength under one roof.
To build a high-impact nucleus for the region, Saxena will be supported by a unified leadership bench:
● Hindol Purkayastha, EVP – North & East India
● Nisheeth Srivastava, senior executive creative director
● Ankit Sharma, EVP for planning
The trio will work across Saatchi & Saatchi India, BBH India and Propagate, ensuring “Power of One” isn’t just a Groupe philosophy but a daily working model. The aim: tighter integration, deeper strategic thinking, and seamless creative-digital-media solutions for clients across North and East India.
With over three decades of experience spanning advertising, marketing, sales, PR, digital, design, and research, Saxena has built a reputation for award-winning, business-moving work since joining Publicis Groupe in 2022. His elevation signals the Groupe’s renewed focus on markets that are not only large but fiercely competitive.
“Given the significance and size of the North and East markets… we’re committed to doubling down on the region,” said Srivastava. He added that the strengthened leadership axis will help unlock “the next wave of growth” through scale, capability and connected thinking.
Saxena echoed the sentiment, emphasising the power of unified creativity, “With our combined creative and digital strengths, we’re uniquely positioned to deliver end-to-end solutions that drive real business impact… I look forward to strengthening our regional capabilities and helping clients win.”
As agencies across the country push to keep pace with shifting consumer behaviour and multi-screen fragmentation, this move positions Publicis Groupe’s northern and eastern operations as a single, sharper creative engine, one that knows exactly which direction it’s heading.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
