AD Agencies
BBH India expands to Delhi
MUMBAI: The BBH network has launched its new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India, BBH India (Mumbai) launched in 2008.
The agency has named Shreekant Srinivasan as general manager, Vasudha Misra as executive creative director and Ankit Singh as strategy director to lead the Delhi office.
“The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead,” said BBH global CEO Neil Munn.
“Delhi has become a very important market for our industry. Given the recent growth & success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent & experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market,” BBH India CEO and managing partner Subhash Kamath added.
BBH India chief creative officer and managing partner Russell Barrett said: “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.”
“I have always gravitated towards working with people and organizations that inspire me. BBH is exactly that space – an agency with a very clear point of view, from office culture to perspectives on the business. My task is to build the culture of “good people, great work” in Delhi/NCR, and deliver work truly represents the black sheep,” Srinivasan stated.
Both the BBH Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi based clients easy access to the full BBH offer.
BBH has already built a strong base in Delhi with clients like real estate portal Makaan.Com and Philips and has several new business projects in progress.
AD Agencies
Omnicom to divest $2.5 billion businesses in 12 months: CEO John Wren
Group doubles synergy target to $1.5bn as jobs, brands and markets go
NEW YORK: Omnicom Group is preparing to divest or exit businesses generating about $2.5 billion in annual revenue, stepping up a sweeping portfolio overhaul after its $13.25 billion acquisition of Interpublic Group.
Speaking on the group’s fourth-quarter earnings call, chairman and chief executive officer John Wren said Omnicom had already sold or exited units worth more than $800 million in annual revenue and expects to complete the remaining disposals within 12 months.
The company is also scaling back in smaller markets, shifting from majority to minority ownership in businesses accounting for roughly $700 million in revenue. These markets, Wren said, are no longer central to Omnicom’s long-term strategy.
Following the IPG merger, Omnicom has doubled its targeted annual run-rate synergies to $1.5 billion over the next 30 months, from an earlier estimate of $750 million. Management expects to capture $900 million of those savings in 2026 alone, with around $1 billion coming from labour cost reductions as overlapping corporate, network and operational roles are eliminated.
Further efficiencies will flow from simplified regional and brand structures, consolidated resources, and faster outsourcing and offshoring under a unified operating model. In December 2025, the group said it would cut more than 4,000 jobs and fold several agency brands into larger networks.
Wren also underlined stepped-up investment in automation and artificial intelligence to lift margins and sharpen client servicing amid intensifying competition.
The board has authorised a $5 billion share buyback, including a $2.5 billion accelerated repurchase programme, while committing continued investment in media, commerce, consulting and data capabilities.
Omnicom reported a 27.9 per cent rise in fourth-quarter fiscal 2026 revenue to $5.53 billion, reflecting organic growth and one month’s contribution from IPG, compared with $4.32 billion a year earlier. Wren said the IPG combination strengthened the client roster, citing new or expanded mandates from American Express, Bayer, BBVA, BNY, Mercedes-Benz and NatWest Group.
