MAM
BBDO India elevates Hemant Shringy to CCO
MUMBAI: BBDO India has promoted Hemant Shringy to the chief creative officer of its Mumbai office. Prior to the promotion, he was executive creative director. Shringy will report to BBDO India chairman and chief creative officer Josy Paul.
Shringy has been working with BBD for the past seven years. He had joined the agency in 2012 as creative director and later rose up the ranks becoming the executive creative director in 2015. He has worked on some of the most powerful and effective campaigns launched over the last few years, including Touch the Pickle for P&G’s Whisper brand, eBay’s Things Don’t Judge, the Kindness is Cashless work for Visa and IDEA’s Meri Real Life, and Ariel’s Share the Load.
Shringy has also received several accolades for his work. In 2017, he was named Creative Person of the Year for South Asia in Campaign Asia’s annual Agency of the Year awards. And just this year, he was named runner-up for Asia’s Emerging Creative Leader of the Year by Campaign Brief Asia. His work has been recognised at almost all international awards shows, winning Grand Prix’s and Golds at the very best creative events including Cannes Lions, AdFest, Spikes Asia, New York Festival, the Andy’s, APAC Effies and WARC. In addition, he was a crucial member of the team that received India’s very first White Pencil at the D&AD Impact Awards.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
