MAM
BBC World to offer special ad packages for new launches
MUMBAI: BBC World has created a spot buy opportunity for it’s programmes – India Business Reportand The Situation Room in the months of March and April 2003.
Over the next two months, BBC World has come up with a series of unique video essays on the way forward for the Indian economy in the India Business Report : India The Road Ahead starting 9 March 2003.
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Programme
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Day
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Time
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Nos of spots
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India Business Report
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Sunday 9,16,23, 30 March
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11 am 10 pm
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4 * 30s
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The Situation Room
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Saturday 5 April
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9 pm
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2 * 30s
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The Situation Room
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Sunday 6 April
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9 pm
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2 * 30s
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Hard Talk
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Monday to Friday
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9 pm to 9:30 pm
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10 * 30s
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RODP
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Monday to Friday
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6 pm to 12 midnight
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10 * 30s
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Breakfast News
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Monday to Friday
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6:30 am to 9:30 am
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10 * 30s
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ROS
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Saturday to Sunday
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6:30 am to 11:30 pm
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32 * 30s
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Total spots
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70 * 30s
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In the programme, four of India’s leading thinkers will offer a very personal vision of where India should be on the world stage and provide their own road maps for the journey ahead. The specially invited dignitaries include venture capitalist and author Gurcharan Das, Swadeshi Jagran Manch leader Swaminathan Gurumurthy, Professor Prabhat Patnaik of the Centre for Economic Studies and Planning in Delhi and Madhya Pradesh Chief Minister, Digvijay Singh, feature in four unique episodes with their views on India’s road ahead.
In April, BBC World will present The Situation Room. The events in The Situation Room are fictional. The possible dangers it presents are not. The programme examines how the world’s superpowers makes decisions in an international crisis.
The fictional situation is as always – it’s 2004 and India and Pakistan are at war, both with missiles ready and aimed. The American president and his top advisors must diffuse the situation. Filmed in Washington DC, The Situation Room gathers military experts, strategists and diplomats from the Reagan, Clinton and Bush Sr administrations to form a response to the stand-off.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
