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BBC World to air vignettes on Asia Pacific

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BBC World, BBC’s commercially funded 24-hour international news and information channel, has launched a series of eight 60-second vignettes called Asia Pacific Guides, which features key destinations in Asia.

The vignettes, sponsored by the Pacific Asia Travel Association (Pata), will be shown in between programmes on the channel, for the next eight weeks.

Each vignette will give viewers a brief insight into what to see and do at a certain destination. The campaign will air exclusively on the channel’s Asia Pacific and Europe feeds, reaching 119 million households, a company release states.

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Pata is a recoginsed authority on Asia Pacific travel and tourism, which provides leadership to the collective efforts of nearly 100 government, state and city tourism bodies, over 55 airlines and cruise lines and various travel industry companies.

BBC World has used footage sourced from the National Tourism Organisations of Australia, India, Canada, Hong Kong, Macau, Malaysia, Singapore and Taiwan to create this series.

Pata will sponsor the series as a part of its Project Phoenix, a global consumer communications campaign to reinvigorate travel and tourism in the region. The industry has seen a downfall following the Sars epidemics, the terrorist attacks in Bali and the wars in Afghanistan and Iraq.

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Recently, the international labour organisation had stated that about 6.5 million jobs were lost in the global travel industry in 2001-’02 and at least five million retrenchments are anticipated in the next one year, unless the consumer confidence in the industry is restored.

The release quotes Pata president and chief executive officer Peter de Jong, as saying,”The highly motivational BBC World vignettes will play an important role in rebuilding consumer and business confidence in travel to and within the region.”

He said Pata’s new website, www.TravelWithPATA.com gives details about travel to Asia.

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BBC World’s account director (North Asia) Simone Page says, “This is very exciting for us, proving yet again the power of pan-regional TV as a platform for communicating messages globally. We are happy to be a part of Pata’s communication drive.”

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MAM

Collective Artists Network reshuffles talent leadership

Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.

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MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.

Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.

Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”

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Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”

The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.

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