MAM
BBC World launches new global advertising campaign
MUMBAI: BBC World has launched a new global advertising campaign, which features correspondents and cameramen, who will tell the stories behind some of their most extraordinary assignments. The campaign – ‘Putting News First’ – was launched on 27 January.
This is the biggest brand campaign for BBC World since the channel’s launch 10 years ago and reaffirms both BBC World’s news gathering strengths and the extraordinary commitment of the teams who contribute to the channel’s output.
The campaign features the real-life experiences of journalists such as veteran world affairs editor John Simpson, South Africa correspondent Hilary Andersson and cameraman Fred Scott, using objects which illustrate the lengths to which the news gathering team behind BBC World will go to deliver the news. For example, one ad features a mobile phone belonging to cameraman Vaughan Smith, which saved him when a sniper’s bullet in Serbia passed through the contents of his pocket and lodged in the handset’s casing.
The creatives of the campaign was developed by Abbott Mead Vickers BBDO, based on the results of a research study commissioned by the channel to learn more about international news viewers and their perceptions of the BBC World brand. The results highlighted core strengths that viewers valued – quality of journalism, depth of coverage, wide geographical coverage and a variety of topical programming.
BBC World head of marketing Seema Kotecha says, “The research we conducted around the world showed an extraordinary consistency when viewers said what they valued most about the channel. One quote in particular from the focus groups reflects our USP: ‘CNN is reporting, BBC World is journalism.’ We feel we have found a way of capturing this commitment to real journalism in the campaign.”
The brand promotion spearheads a new look and feel for the channel, with a new studio set, on-screen graphics and technical improvements rolling out over the next three months. The TV work is complemented by a series of print executions, which was launched on 10 January.
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
