MAM
BBC uses big screens to push ‘Dr Who’ in UK
MUMBAI: A trailer of the new series of UK pubcaster BBC One’s Bafta award-winning drama Doctor Who is airing in cinemas across the UK. The show goes on air on the BBC later this year.
The trailer is part of a BBC test with Carlton Screen Advertising to showcase BBC content.
The deal, which covers 837 Odeon screens, 736 Cineworld screens and 142 Empire screens, will see a 90-second trailer of the new series shown before some of the most anticipated new releases including Cloverfield, Juno, John Rambo and There Will Be Blood.
BBC Vision head of marketing Naomi Gibney said, “This is a great opportunity for the BBC to reach new audiences with an exciting preview of the new series of Doctor Who.”
Actress Catherine Tate is reprising her role as Donna, the runaway bride, and will star as the doctor’s companion throughout the new series alongside David Tennant as the doctor.
The first episode of the new series will witness Donna tracking down the doctor during an alien emergency in modern-day London.
The couple are destined to experience a series of wonderful adventures throughout the series run including meeting one of Doctor Who’s popular aliens, the Ood, in a new episode, Planet of the Ood.
Donna and the doctor will also be travelling through time for an encounter with the legendary murder mystery novelist Agatha Christie and taking a trip to Pompeii.
Guest stars who have already been confirmed to appear in the new series include Sarah Lancashire, Felicity Kendal, Alex Kingston, Lesley Sharp, Georgia Moffett, Lindsey Coulson, Fenella Woolgar, Tim McInnerny, Peter Capaldi, Phil Davis and Tracey Childs.
Freema Agyeman who has played Martha Jones, the doctor’s companion throughout the critically acclaimed third series, will also return to the show to join the doctor and Donna mid-series.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
