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BBC uses big screens to push ‘Dr Who’ in UK
MUMBAI: A trailer of the new series of UK pubcaster BBC One’s Bafta award-winning drama Doctor Who is airing in cinemas across the UK. The show goes on air on the BBC later this year.
The trailer is part of a BBC test with Carlton Screen Advertising to showcase BBC content.
The deal, which covers 837 Odeon screens, 736 Cineworld screens and 142 Empire screens, will see a 90-second trailer of the new series shown before some of the most anticipated new releases including Cloverfield, Juno, John Rambo and There Will Be Blood.
BBC Vision head of marketing Naomi Gibney said, “This is a great opportunity for the BBC to reach new audiences with an exciting preview of the new series of Doctor Who.”
Actress Catherine Tate is reprising her role as Donna, the runaway bride, and will star as the doctor’s companion throughout the new series alongside David Tennant as the doctor.
The first episode of the new series will witness Donna tracking down the doctor during an alien emergency in modern-day London.
The couple are destined to experience a series of wonderful adventures throughout the series run including meeting one of Doctor Who’s popular aliens, the Ood, in a new episode, Planet of the Ood.
Donna and the doctor will also be travelling through time for an encounter with the legendary murder mystery novelist Agatha Christie and taking a trip to Pompeii.
Guest stars who have already been confirmed to appear in the new series include Sarah Lancashire, Felicity Kendal, Alex Kingston, Lesley Sharp, Georgia Moffett, Lindsey Coulson, Fenella Woolgar, Tim McInnerny, Peter Capaldi, Phil Davis and Tracey Childs.
Freema Agyeman who has played Martha Jones, the doctor’s companion throughout the critically acclaimed third series, will also return to the show to join the doctor and Donna mid-series.
MAM
Britannia 50-50 settles crunch vs melt debate with new TVC launch
Pant and Rodrigues front campaign reviving ‘Na Re Naa Naa’ jingle
MUMBAI:For three decades, 50-50 has played on the idea of duality, pairing two flavours in one cracker. With Cheeze Dipped, the brand shifts the spotlight from flavour to texture. Built with 22 baked layers for a structured crunch and enrobed in cheese for a smooth finish, the product aims to deliver a 50 percent crunchy and 50 percent melty experience.
To bring the contrast alive, the brand has rolled out a new TVC featuring cricketers Rishabh Pant and Jemimah Rodrigues. Conceptualised by Mullen Lowe Lintas Group, the film turns the Crunch versus Melt debate into playful banter, with Pant and Rodrigues embodying two distinct snack personalities. The back-and-forth builds to a simple resolution, both experiences can coexist in one bite.
Adding a dose of nostalgia, the iconic “Na Re Naa Naa” jingle returns in a refreshed avatar, reconnecting the brand with a new generation while nodding to its cricket-led legacy.
Britannia vice president marketing Siddharth Gupta said the brand has always celebrated contrast, from its early “Na Re Naa Naa” days to its cricket associations. With Cheeze Dipped, he noted, the idea moves beyond flavour and comes alive through texture. Bringing together male and female cricketing icons under 50-50 felt like a natural extension of that thought.
Rodrigues said the campaign’s central idea resonated instantly, adding that the lively exchange with Pant captures the crunchy versus melty debate in an entertaining way. Pant echoed the sentiment, calling the concept relatable and saying the playful banter made the shoot enjoyable.
Mullen Lowe Lintas Group president creative Sarvesh Raikar, described 50-50 as one of India’s most loved biscuits and said the new variant required a fresh expression of duality. The contrasting energies of Pant and Rodrigues, he added, offered the perfect metaphor for crunch and melt.
The Britannia 50-50 Cheeze Dipped Crunchy Layered Sandwich is currently available across select cities at leading retail outlets and on quick commerce platforms, inviting snackers to stop choosing sides and simply take a bite.
