MAM
BBC claims excellent response to interactive Olympic service
MUMBAI: UK viewers have taken to the beeb’s interactive service for the Olympic games in a big way. Over six million viewers have pressed the red button to use the BBC’s interactive Olympic services so far.
The figures, which have yet to be consolidated, show that 6.13 million people have used the service for more than one minute since the opening ceremony on 13 August. By pressing the red button viewers can choose up to four extra sports to watch during the Olympic Games.
The figures show that 50 per cent of the available audience have pressed red to interact. The previous highest figure was during this year’s Wimbledon when 4.1 million people went interactive for one minute or more.
During the Commonwealth Gamesm a couple of years ago, 3.4 million viewers went interactive.
BBC Sport’s head of new media, sports news and development Andrew Thompson added, “The Olympics are perfect for interactive television, because, there are so many events happening at the same time. Before we had the interactive option, hundreds of hours of footage disappeared down a black hole.”But now with interactive television, viewers have up to four extra sports to choose from and, judging by the initial figures, they are taking full advantage of that.”
Over 10 million viewers tuned in for the opening ceremony on BBC Sport in the UK. Nearly four and half million watched Britain’s synchronised diving duo Leon Taylor and Peter Waterfield take silver in the 10-metre event on BBC Two.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
