MAM
BBC claims excellent response to interactive Olympic service
MUMBAI: UK viewers have taken to the beeb’s interactive service for the Olympic games in a big way. Over six million viewers have pressed the red button to use the BBC’s interactive Olympic services so far.
The figures, which have yet to be consolidated, show that 6.13 million people have used the service for more than one minute since the opening ceremony on 13 August. By pressing the red button viewers can choose up to four extra sports to watch during the Olympic Games.
The figures show that 50 per cent of the available audience have pressed red to interact. The previous highest figure was during this year’s Wimbledon when 4.1 million people went interactive for one minute or more.
During the Commonwealth Gamesm a couple of years ago, 3.4 million viewers went interactive.
BBC Sport’s head of new media, sports news and development Andrew Thompson added, “The Olympics are perfect for interactive television, because, there are so many events happening at the same time. Before we had the interactive option, hundreds of hours of footage disappeared down a black hole.”But now with interactive television, viewers have up to four extra sports to choose from and, judging by the initial figures, they are taking full advantage of that.”
Over 10 million viewers tuned in for the opening ceremony on BBC Sport in the UK. Nearly four and half million watched Britain’s synchronised diving duo Leon Taylor and Peter Waterfield take silver in the 10-metre event on BBC Two.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
