MAM
BBC celebrates 90 years with campaign
MUMBAI: UK pubcaster The BBC has launched a new campaign celebrating over 90 years of innovation, telling the story of broadcasting, engineering and technological progress since 1922.
Innovation, the BBC says, is central to its remit to inform, educate and entertain in new ways, and to bring new technology and services to everyone in the UK now and in the future. From the birth of radio and TV, to the first steps into the digital world with BBC Micro Computers and Ceefax, through to more recent innovations like BBC iPlayer and delivering the first truly digital Olympics in 2012, the BBC has consistently pioneered exciting new technologies for its audiences.
The 60-second launch film illustrates how the BBC has ushered in the future of broadcasting throughout its history, using archive footage to highlight significant BBC milestones and moments. Combined with innovative animation and CGI techniques, characters from these clips walk through time from one ground-breaking achievement to the next. The music is an original piece composed by the Creative Director of the BBC‘s Radiophonic Workshop, using a variety of non-instrumental sounds, including finger-tapping, footsteps, heavy-breathing and singing, to create a unique soundtrack.
The campaign launched online today and will premiere on-air this weekend. The campaign will run throughout the year to highlight on-going innovation at the BBC.
The BBC has also published a making-of video and an interactive timeline of BBC innovation (bbc.co.uk/wherenext) highlighting key milestones from the birth of BBC Radio in October 1922 to the present day.
BBC director of marketing and audiences Philip Almond said, “The BBC is a world-class innovator and has been throughout its history. We wanted to bring the BBC‘s achievements to life for our audiences, and show them the impact we‘ve made in pushing the boundaries of broadcast technology. The BBC is innovating for everyone and we hope this powerful untold story will capture the imagination of audiences and make them wonder…‘where next?‘
BBC Future Media director Ralph Rivera said, “The BBC has a long history of broadcasting innovation that benefits our audiences and the wider industry. More recently, the BBC brought audiences the first truly digital Olympics in 2012, setting a new digital standard for large event coverage and broadcast online. Innovation is part of the BBC‘s DNA and we want to celebrate the huge technological contribution we‘ve made throughout the history of broadcasting, and get people excited about where we‘re headed next.”
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
