MAM
BBC celebrates 90 years with campaign
MUMBAI: UK pubcaster The BBC has launched a new campaign celebrating over 90 years of innovation, telling the story of broadcasting, engineering and technological progress since 1922.
Innovation, the BBC says, is central to its remit to inform, educate and entertain in new ways, and to bring new technology and services to everyone in the UK now and in the future. From the birth of radio and TV, to the first steps into the digital world with BBC Micro Computers and Ceefax, through to more recent innovations like BBC iPlayer and delivering the first truly digital Olympics in 2012, the BBC has consistently pioneered exciting new technologies for its audiences.
The 60-second launch film illustrates how the BBC has ushered in the future of broadcasting throughout its history, using archive footage to highlight significant BBC milestones and moments. Combined with innovative animation and CGI techniques, characters from these clips walk through time from one ground-breaking achievement to the next. The music is an original piece composed by the Creative Director of the BBC‘s Radiophonic Workshop, using a variety of non-instrumental sounds, including finger-tapping, footsteps, heavy-breathing and singing, to create a unique soundtrack.
The campaign launched online today and will premiere on-air this weekend. The campaign will run throughout the year to highlight on-going innovation at the BBC.
The BBC has also published a making-of video and an interactive timeline of BBC innovation (bbc.co.uk/wherenext) highlighting key milestones from the birth of BBC Radio in October 1922 to the present day.
BBC director of marketing and audiences Philip Almond said, “The BBC is a world-class innovator and has been throughout its history. We wanted to bring the BBC‘s achievements to life for our audiences, and show them the impact we‘ve made in pushing the boundaries of broadcast technology. The BBC is innovating for everyone and we hope this powerful untold story will capture the imagination of audiences and make them wonder…‘where next?‘
BBC Future Media director Ralph Rivera said, “The BBC has a long history of broadcasting innovation that benefits our audiences and the wider industry. More recently, the BBC brought audiences the first truly digital Olympics in 2012, setting a new digital standard for large event coverage and broadcast online. Innovation is part of the BBC‘s DNA and we want to celebrate the huge technological contribution we‘ve made throughout the history of broadcasting, and get people excited about where we‘re headed next.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
