MAM
BBC announces new ad agency roster
MUMBAI: UK pubcaster The BBC has appointed RKCR/Y&R and re-appointed Fallon onto its advertising agency roster. this marks the completion of a formal review begun in May.
Alongside Red Bee Media, the new roster will provide strategic advice and creative content for its brands, services and priority marketing campaigns.
BBC director marketing, communications and audiences Tim Davie says, “The four agencies who pitched were all outstanding and it was a very tough decision. However, I am delighted to continue our relationship with Fallon and to welcome RKCR – they will make excellent partners in our on-demand, multimedia environment, and I very much look forward to working with them.”
From 1 January 2007, the agencies will work across the BBC’s public service portfolio which includes BBC One, BBC Two, its digital channels, radio networks and other new media services.
Fallon and RKCR will work closely alongside the BBC’s Marketing Department to deliver communications plans and creative content for specific marketing campaigns. Campaigns will predominantly use the BBC’s own media, including TV, radio and online, as well as external media platforms.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
