Brands
Batt:RE signs partnership deal with Royal Challengers Bangalore
Mumbai: Electric scooters manufacturer Batt:RE has announced its partnership with the T20 team Royal Challengers Bangalore (RCB) as its official ‘EV partner’ for the ongoing 2022 season. The association will include a distribution of signed team merchandise and memorabilia along with jerseys and bats, it said on Tuesday.
“Royal Challengers Bangalore has garnered a lineage of cricket enthusiasts from every demographic who have become a part of the RCB family,” said Batt:RE founder and director Nishchal Chaudhary. “Our vision is to foster relations with the brand while building a rapport with their fans by conveying the message of a greener tomorrow. Through this strategic partnership, we hope to widen our horizons to a larger discerning audience who share our passion for cleaner mobility.”
“An exciting lottery draw will be held wherein Batt:RE customers stand a chance to win exciting goodies. In addition to this, the association between Batt:RE and RCB presence will be felt in official communications through print and digital mediums. The partnership will also feature the Batt:RE logo on all sponsor panels, the official RCB website, and their team bus and car,” said the company in a statement.
“We are delighted to partner with Batt:RE in their efforts towards driving a positive environmental impact. RCB has always been a conscious brand about the environment and sustainability and is proud to collaborate with brands who share the same ethos,” commented Royal Challengers Bangalore VP and head Rajesh Menon.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
