MAM
bates unveils new corporate identity
MUMBAI: WPP‘s marketing communications network, bates, has unveiled a new corporate identity with changengage as the philosophy for the new agency model.
The new logo features the bates typeface in contemporary Helvetica and three speech balloons (in original bates pumpkin, red and blue), replacing the former eye mnemonic.
bates regional executive creative director and India chairman Sonal Dabral explained that the cluster of speech blurbs above the name is symbolic of vibrant conversations and debates that agency aims to provoke through their work. The overlapping blurbs are also a subliminal reminder of tag clouds, the language of now and the future.Lastly the vibrant colours represent the new bates – the younger, more nimble, exciting and sparkling bates, ready to create path breaking and engaging work for clients.
The new agency model is based on the troika of anagement, creative and planning leaders, supported by young and hungry digital natives. The agency said that its embracing technology across all disciplines to drive the strategies that will deliver new engagement ideas and provoke new conversations.
“By understanding the larger shifts in people‘s lives, our new
positioning and thinking readies us to engage this world in new ways, to provoke new conversations with people,” said bates regional planning director Dheeraj Sinha.
In terms of solutions, a large part of the agency‘s revenue currently comes from engagement (e.g., OOH, online, interactive, shopper marketing, activation, etc). bates says that it will continue to strengthen these pockets of expertise by enriching its talent mix with technologists, shopper marketing planners and designers to deliver more sparkling engagement solutions.
It will also continue to bolster its Cluster operating model (Greater China, India and Southeast Asia) which provide the means to leverage pockets of category and discipline expertise across markets and offices.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
