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Bates CHI&Partners bags creative mandate of Dalmia Cement Bharat
MUMBAI: Bates CHI&Partners has won the creative mandate for Dalmia Cement Bharat. The win comes on the back of a multi-agency pitch.
Dalmia Cement Bharat has their cement footprint spread across south and east India through a portfolio of regional brands. They are a leading brand in super specialty cements used for airstrips, oil wells and railway sleepers.
Dalmia Cement Bharat senior executive director group marketing and corporate communication BK Singh said, “A historic launch in 2013 helped Dalmia brand to quickly establish itself as a leader in the cement industry in the north east region. We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Abeer Chakravarty and his team on board.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
