MAM
Bata joins hands with Easyrewardz for the “BataClub” loyalty program
Mumbai: Easyrewardz, South Asia’s CLM and loyalty solution provider announced that Bata footwear brands globally have leveraged the “Zence” CRM solution stack by Easyrewardz, for the success of their multi-national “BataClub” program.
Founded in 1894, Bata has been at the forefront of making customer-centricity a reality with its motto of ‘going the extra mile’. Seeing that in the retail sector, the role of CRM has evolved into a vital necessity, and it stands poised for significant growth, Bata International is leveraging CRM solutions to provide an unparalleled shopping experience for its customers in geographies like Malaysia, Indonesia, Singapore and Bangladesh, having over 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak or Toughees.
The Footwear market in Southeast Asia is projected to grow by 5.18 per cent (2023-2028) resulting in a market volume of US$20.78bn in 2028. – Statista
Easyrewardz CEO Soumya Chatterjee said Easyrewardz CLM stack helps transform customer engagement in the retail landscape. Our CRM and loyalty solutions seamlessly manage the entire customer journey, from initial acquisition to continued engagement and retention offering an optimal shopping experience for Bata’s customers.
With the Zence CRM stack, we’ve equipped Bata International with advanced capabilities, providing a unified view of each customer across multiple locations. This enables personalised and attentive service, ensuring that every interaction with the brand is tailored to meet the unique preferences and expectations of Bata’s diverse customer base. We thank Bata for choosing us as their CRM and loyalty partners. This collaboration exemplifies our dedication to empowering retailers with cutting-edge solutions to navigate the evolving landscape of customer expectations and digital transformation.”
Bata International, leverages Easyrewardz Zence Loyalty solutions, seamlessly integrating various features to enhance customer engagement, utilizing LPaaS for crafting personalized loyalty journeys and fostering active engagement through WhatsApp.
Easyrewardz’s collaboration with Bata extends beyond conventional retail solutions as they have also played a pivotal role in establishing a program microsite for Bata. This microsite empowers customers with access to personalised dashboards, the ability to refer friends and family, and the opportunity to unlock delightful rewards and more.
Bata global customer experience director Geoffroy Berthon said on the success of the program “Bata and Easyrewardz are thrilled with the introduction of the “BataClub” program. This initiative was designed keeping in mind the values on which Bata was founded over 130 years ago. As a global group, we believe in respecting different cultures, and thus we have a very unique set of customers with diverse sets of needs & expectations. We are delighted to have chosen Easyrewardz as our partner in this journey to improve Customer Lifecycle Management to delight and reward customers. This facilitates tracking customer visits, enhancing service experiences, and fostering loyalty through personalized offerings and delightful services.
As market leaders in the footwear retail sector, the protection of our customers’ data and privacy is of utmost importance to us. Easyrewardz has been instrumental in ensuring the security of customer information through their end-to-end solutions, providing us with a 360° view of our customers’ profiles. Thank you to team Easyrewardz for their continuous support, we are eager to see this partnership grow and succeed.”
Brands
Flipkart completes reverse flip to India ahead of IPO
Walmart-owned e-commerce giant shifts domicile from Singapore to Bengaluru
MUMBAI: Flipkart has completed its restructuring to move its parent company from Singapore back to India, marking a key milestone as the Walmart-owned marketplace prepares for a potential initial public offering on Indian stock exchanges, ET reported, citing people aware of the matter.
The move, often referred to as a “reverse flip”, relocates the company’s legal home to India and aligns its corporate structure more closely with its largest market. It also clears an important regulatory step for Flipkart as it explores listing plans.
As part of the restructuring, several Singapore-based entities have been merged into Flipkart Internet Private Limited, which will now serve as the main holding company for the entire group.
The consolidation brings a number of major businesses directly under the Indian parent company. These include fashion platform Myntra, logistics arm Ekart, travel booking platform Cleartrip, healthcare marketplace Flipkart Health, and fintech venture Super.money.
Under the new structure, global investors including Walmart, Microsoft, SoftBank, and the Canada Pension Plan Investment Board will hold their stakes directly in the Indian entity rather than through an overseas holding company.
The redomiciliation required approval from the Indian government because Chinese technology company Tencent owns around a 5 to 6 per cent stake in Flipkart. Under Press Note 3, investments from countries sharing a land border with India require prior government clearance.
Flipkart had already secured approval from the National Company Law Tribunal in December. With the latest clearance from the central government, the company has now obtained all the regulatory approvals needed to complete the relocation, ET reported earlier.
Flipkart had originally shifted its holding structure to Singapore in 2011 to tap global capital more easily. However, as India’s capital markets have matured, several start-ups have begun returning their domiciles to the country ahead of public listings. Companies such as Razorpay, Groww, and Meesho have taken similar steps.
The company is now expected to move ahead with its IPO preparations and has begun early discussions with merchant bankers. According to people familiar with the matter, Flipkart could file its draft prospectus later this year, setting the stage for what may become one of the most closely watched listings in India’s e-commerce sector.
Flipkart has been majority-owned by Walmart since 2018, when the US retail giant acquired a 77 per cent stake in the company for $16 billion in one of the largest e-commerce deals globally.
