MAM
Bata India transforms bandstand into a fashion runway for #BataRampWalk
Mumbai: As India gets ready for the festivities, Mumbai’s iconic Band Stand came alive with style and confidence when Bata India concluded its celebrated #BataRampWalkChallenge with a one-of-a-kind display of its latest City Casual Collection through a flash ramp walk. The unique runway was a stylish representation of Bata’s latest campaign, “Every Walk is a Rampwalk” featuring their latest City Casuals Collection that’s inspired by on-trend global designs and offers premium footwear styles extending the message – ‘Everyone can be stylish’.
Speaking on the occasion Bata India head category and communications Ullas Vijay said, “Bata’s campaign ‘Make every walk a ramp walk’ is rooted in the insight that anyone can feel like a celebrity, all they need is self-confidence and a stylish pair of shoes. The culmination of the campaign with a flash ramp walk at the iconic Band Stand in Mumbai, the city of style, is an embodiment of the campaign’s ideology of celebrating style and the transformative power of Bata’s latest range of stylish footwear. By turning ordinary streets into a runway, we want to encourage individuals from all walks of life to express their unique style and exude confidence with every step”
The festive season is a stylish occasion to dress up and transform every walk into a runway-worthy stride and Bata aims to be people’s trusted partner to be style-ready to ace all occasions. The high-on-style, City casual collection features on-trend footwear such as block heels in colours like powder blue & soft pink from Red Label, comfortable everyday shoes from Comfit in pastel hues, classic limited-edition white sneakers from North Star, trendy loafers from Red Label and much more. All this while staying true to the brand’s core commitment to exceptional comfort, Bata’s City Casual Collection is designed to empower everyone to make a style statement wherever they go.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
