Brands
Barista Coffee etches 25 years of brewing memories across India
MUMBAI: The homegrown pioneer of India’s café culture, Barista Coffee is celebrating its 25 anniversary on 28 February 2025. For over two decades, Barista has been serving up aromatic brews, nostalgic moments, and a sense of belonging, cementing its position as one of India’s most loved coffee chains. With 465+ outlets across India and beyond, the brand continues to redefine coffee experiences for every generation.
To mark this milestone, Barista is treating its loyal customers with a special anniversary offer—free beverage upgrades from 28 February to 2 March. Adding to the celebration, the brand will unveil limited-edition anniversary coffee packs, blending nostalgia with innovation.
Reflecting on this achievement, Barista Coffee CEO Rajat Agrawal expressed, “Celebrating 25 years is an incredible milestone for Barista Coffee. As India’s largest homegrown coffee chain, we have consistently evolved to keep pace with the ever-changing preferences of coffee lovers. Over the years, we have introduced innovative menus, unique campaigns, and experiences that resonate with generations. Barista Coffee is more than just a café—it’s a place where stories are brewed, friendships are forged, and memories are made. We are excited to continue this journey with the same passion and commitment.”
Since its inception, Barista Coffee has been instrumental in shaping India’s coffee culture. Whether it’s a steaming cup of cappuccino on a busy morning or a relaxed evening with friends over a cold brew, the brand has been an integral part of countless moments.
As Barista steps into its next chapter, it aims to further expand its footprint, introduce bold new flavours, and continue its mission of making coffee more than just a beverage—it’s a lifestyle.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
