MAM
Barista brews special Diwali bonanza
NEW DELHI: This festive season, Barista has come up with a special Diwali bonanza for its customers as part of its marketing strategy.
Buy any one of the specially designed fine quality porcelain coffee mugs and get one cappuccino complimentary. This offer is available at select outlets, according to a press release issued by the company.
The mug is available in blue and orange. It is priced at Rs 55 each. The offer entitles the customer to a Complimentary Hot Cappuccino on purchase of every single mug; lending them an immediate gratification of being rewarded a unique coffee experience.
According to Brotin Banerjee, head – marketing and strategic planning, Barista Coffee Company Limited, “This is the way we are expressing our appreciation for the customers, for their passionate involvement in our brand on various occasions.”
Banerjee said, “This offer comes forth in order to mark a memorable celebration of Diwali for the coffee lovers, this festive season. As a pioneer in the coffee-retailing category, we would like to thank our customers for their belief in the brand. As an experiential brand, our aim is to allow our consumers to appreciate and experience the ‘Joy of Coffee’, at our Espresso bars as well as at home.” He continued, “We plan to continue with such promotions to build and strengthen our relationship with our customers allowing them to truly experience Barista coffees.”
Barista would be running the Diwali Promotion across all stores in India except Chennai and Bangalore. The promotion will not be valid at any of the Taj hotels and select stores.
It starts today (18 October) and will be valid till the (mug) stocks last or till 30 October.
Barista, India’s largest and fastest growing retailer of fine coffees, was established in February 2000 by Barista Coffee Company Limited, to recreate the ambiance and experience of the typical Italian neighborhood Espresso Bars in India.
At present, the Barista Coffee Company Limited has over 66 Espresso Bars and Espresso Corners in Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Chandigarh, Goa, Ahmedabad, Pune, Simla and Ludhiana and will grow to 75 retail outlets in India soon.
MAM
Zee Business BSE bull run 2026 energises Mumbai
Fitness meets finance as thousands run towards health and wealth
MUMBAI: Mumbai woke up to more than just a Sunday sunrise on 22 February. At the MMRDA Ground in BKC, the sixth edition of the Zee Business BSE Bull Run turned the city’s financial district into a lively track where trainers, traders and first-time runners shared the same starting line.
Organised by Zee Business in association with BSE, the annual run has carved out a niche of its own by blending physical fitness with financial awareness. This year’s edition drew enthusiastic participation across categories, including 5 km and 10 km fun runs and a competitive 10 km elite race, reflecting a growing appetite for purpose-driven fitness events.
The morning buzzed with high energy well before the first whistle. Zumba sessions and guided warm-ups got the blood pumping, while a distinctive Bhajan Clubbing segment added a devotional twist to the festivities, proving that even market metaphors can move to a beat.
A host of distinguished guests turned up to cheer participants on, including G Ram Mohan Rao, executive director at SEBI; Nilesh Shah, MD of Kotak Mahindra Asset Management Company; Navneet Munot, MD and CEO of HDFC Asset Management Company; Vipul Mathur, MD and CEO of Welspun Corp; poet and television personality Shailesh Lodha; and Manoj Kumar Sharma, inspector general of police, Maharashtra, widely recognised as the inspiration behind “12th Fail”. Their presence underscored the event’s broader message of discipline, resilience and balanced ambition.
BSE MD and CEO Sundararaman Ramamurthy, described the Bull Run as a national platform uniting citizens and market participants under a shared vision of prosperity and well-being. He noted that as India’s capital markets expand their reach into millions of households, the run symbolises the idea that genuine prosperity begins when health and wealth advance together.
Zee Media Corporation Limited CEO Raktim Das, called the comeback edition, held after a six-year gap, a celebration of consistency over shortcuts. Drawing parallels with long-term investing, he said the run reflected the fundamentals of the market: commitment, resilience and the steady compounding of effort over time.
Zee Business managing editor Anil Singhvi, echoed the sentiment, saying the Bull Run serves as a reminder that the qualities that build strong portfolios also build strong individuals. Discipline, patience and a long-term view, he said, are as vital on the track as they are on the trading floor.
Over the years, the Zee Business BSE Bull Run has grown into a distinctive platform that connects citizens, corporates, investors and fitness enthusiasts through a shared commitment to well-being. With BSE’s continued association lending institutional heft, the initiative stands as a lively testament to a simple idea: that a fitter nation can also be a financially wiser one.
