MAM
Barista appoints Partha Dattagupta as CEO
MUMBAI: Coffee chain major Barista has roped in Partha Dattagupta as its CEO.
Dattagupta has over 18 years of experience in the FMCG industry.
Dattagupta brings with him in-depth understanding and expertise regarding the food business in the FMCG sector.
He has worked with Agro Tech Foods Ltd. (majority shareholding with ConAgra Foods, USA and Tiger Brands, SA) for over six years before joining Barista. His last assignment was as business head of their Branded Foods division, which has the ACTII – Popcorn, Vending and Salted Snacks and Healthy World brands in its portfolio. In addition, he headed marketing services for all Agro Tech’s brands including Sundrop, Rath and Crystal.
Dattagupta started his professional career with Cadbury India Limited in 1987 after completing his graduation in Mechanical Engineering from IIT Mumbai and his post graduation in management from IIM Kolkata. He was with Cadbury for 12 years.
With an overall experience in sales, marketing, exports and a business role, Dattagupta is all set to take up the challenge in his new role and grow the business aggressively and profitably.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
