MAM
BARC’s blueprint for audience measurement to be ready by March-end
MUMBAI: A blueprint for India’s own architecture for measuring television viewership is likely to be ready by the end of next month.
Broadcast Audience Research Council has started the process of having in place the design for the last of the pieces required to build a television viewership ratings infrastructure and be able to start churning audience measurement data from October 2014.
BARC on 13 February issued a request for proposals for Playout Monitoring and Database Measurement designs, which is the last of the pieces necessary for having in place a television audience measurement system.
“Our (technical and commercial) committees will go through the proposals and decide the vendor. We intend to close the entire process by March-end,” BARC CEO Partho Dasgupta told Indiantelevision.com.
Explaining the role of Playout Monitoring, Dasgupta said, “The household panel component is designed to generate data of ‘who’ is watching and ‘what’ is being viewed. ‘Who’ defines the audience that is viewing TV at any point in time. ‘What’ is the channel that is being viewed at that particular point in time.”
BARC has already appointed French audience measurement company Médiamétrie as it’s ratings technology partner and will be using audio watermarking technology for generating information on television viewership.
“The signals coming into a panel home are captured and relayed (along with the viewership data) to the server. It is necessary to have an independent playout monitoring system which checks the actual telecast of each channel, captures the content at every point in time, and links it back to the ‘what’ part of the audience measurement system,” he added.
Playout Monitoring and Database Management, according to Dasgupta, measures, maps and creates a ‘time-accurate’ database of all creative, commercial, promotional and any other content telecast on different TV channels.
BARC has laid down several criteria for the prospective bidder for Playout Monitoring and Database Measurement design. These include:
•Software solution to download, store and map all content of the channels to be monitored
•Ability to deliver the content files within 4-5 hours of day-end
• Infrastructure of any solution to download and view/monitor channels and of data centres for mapping and storing content.
• Apart from the above, the bidders would also need to demonstrate their capability in other infrastructure, human resources and security systems for mapping and storing data and software.
BARC had on 2 February issued RFPs for Design, Quality Control and Analytics. “The response for the RFP has been very encouraging. We have received responses from organisations and specialists from India and across the world, including USA and Europe,” said Dasgupta.
BARC is running on aggressive timelines. “We intend to close this process also by March-end,” he concluded.
BARC had set the ball rolling for installing a television viewership measurement system in January 2013. It had then called for information on state-of-the art television audience measurement systems from players across the globe.
Many drivers assume basic coverage is just a formality until an accident involving someone else brings legal notices, compensation claims, and unexpected financial pressure. At that point, the real importance of car insurance becomes clear. A single road incident can quickly create obligations that are difficult to manage alone.
In this blog, you will learn how third-party online cover supports legal safety, what it includes, and why securing it online is a smart first step.
Why Third-Party Insurance is Legally Mandatory
Indian motor law requires vehicles used on public roads to carry third-party liability cover. The intent is to protect the public by ensuring there is a recognised route for compensation when a vehicle causes harm to others.
If a vehicle is driven without this cover, penalties can apply, and the owner may have to pay the compensation amount personally if legal liability is decided against them. This helps ensure that people who suffer loss are not left without support.
How Third-Party Online Insurance Works
When third party car insurance is purchased online, the proposer shares vehicle and personal details, pays the premium, and receives the policy document in digital form. The cover applies during the policy period and provides legal liability protection for others arising from the use of the insured vehicle.
If an incident leads to a claim, the process usually involves reporting, submitting required papers, and following the steps set by the authority handling the matter.
What is Covered Under Third-Party Insurance?
This cover is designed to pay for losses suffered by others when legal liability is established. The response depends on the policy terms, the evidence, and the decision made during the claim proceedings.
Bodily Injury to Third Party
If someone else is injured in an accident involving the insured vehicle, the policy can cover the insured person’s legal liability. Compensation is assessed using medical records and other supporting documents, along with findings on responsibility. Payment is made based on the final compensation amount decided in the case, as per the policy terms.
Property Damage
If another person’s property is damaged, the policy can respond to the insured person’s liability for that loss, within the limit mentioned in the policy. The amount is generally based on documents that support ownership and the assessed repair or replacement cost. Timely reporting and clear paperwork can reduce delays in assessment.
Legal Support During Claim Proceedings
Third-party claims can involve notices, hearings, and filings because they focus on legal liability. Under the policy terms, the insurer may assist in organising documents and managing parts of the defence process through appointed representatives. This can support orderly communication and reduce missed deadlines.
What is Not Covered
Third-party cover is narrow, so some common expenses are excluded. These exclusions are common, but the exact details depend on the policy terms.
● Damage to the insured vehicle is not covered, including repair costs.
● Loss or damage to the insured person’s belongings is not covered.
● Injury cover for the owner-driver or passengers is typically separate.
● Claims linked to use that breaches policy terms may not be payable.
● Contractual promises beyond legal liability are generally not included unless stated.
Why Buying Online Strengthens Legal Safety
Buying online does not change legal duties, but it can make compliance easier to maintain and easier to prove. Digital records also support clarity if cover dates are questioned after an incident.
● Digital issuance can reduce the risk of an accidental gap in cover.
● A stored e-policy can be retrieved quickly when proof is requested.
● Receipts and time stamps help confirm when the policy was active.
● Online renewals can support timely payment and avoid lapsed cover.
● Clear documents make limits and required steps easier to understand.
Conclusion
Third-party liability cover is a direct step towards legal protection because it covers losses suffered by others when a vehicle causes harm. It supports compliance and reduces the risk of penalties for uninsured driving. Buying online can help keep policy documents, dates, and receipts easy to retrieve during checks and claim proceedings. When the cover’s scope and exclusions are understood in advance, it becomes easier to stay compliant, prepared, and confident on the road.
