Brands
BARC week 30: Rummy Circle returns to the list
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 25 July to 31 July 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 30th week of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser this week it got 280449 impressions. It was followed by Reckitt Benckiser which ranked second with 150176 ad impressions.
Brooke Bond Lipton India Ltd bagged the third spot with 40371 insertions. ITC Ltd and Colgate Palmolive India secured the fourth and fifth place with 38783 and 36073 ad insertions respectively.
Amazon Online India Pvt Ltd bagged the sixth spot with 25411 ad insertions.
Other top brands in the pecking order were as follows: Amazon Online India Pvt Ltd, Wipro Ltd, Procter & Gamble, Godrej Consumer Products Ltd, Ponds India.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 30 | ||||
| 1 | HINDUSTAN LEVER LTD | 280449 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 150176 | ||
| 3 | BROOKE BOND LIPTON INDIA LTD | 40371 | ||
| 4 | ITC LTD | 38783 | ||
| 5 | COLGATE PALMOLIVE INDIA LTD | 36073 | ||
| 6 | AMAZON ONLINE INDIA PVT LTD | 25411 | ||
| 7 | WIPRO LTD | 25288 | ||
| 8 | PROCTER & GAMBLE | 25186 | ||
| 9 | GODREJ CONSUMER PRODUCTS LTD | 24883 | ||
| 10 | PONDS INDIA | 23130 | ||
| TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers | ||||
Top Brands-
Wheel Active 2 in 1 for the first time became the top brand this week with 16997 ad insertions. Dettol Toilet Soaps this time came in the second position with 16699 ad insertions. Lux Toilet Soap bagged the third spot, like last week, with 16640 ad impressions.
The fourth and the fifth spots were acquired by Dettol Antiseptic Liquid and Surf Excel easy wash with 16471 and 15720 ad insertions respectively.
The sixth position was grabbed by Rummy Circle for the first time in the last so many weeks with 13676 ad insertions.
Other top brands in the pecking order were as follows: Colgate Swarna Vedshakti, Lizol, Horlicks and Dettol Liquid Soap.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 30 | ||||
| 1 | WHEEL ACTIVE 2 IN 1 | 16997 | ||
| 2 | DETTOL TOILET SOAPS | 16699 | ||
| 3 | LUX TOILET SOAP | 16640 | ||
| 4 | DETTOL ANTISEPTIC LIQUID | 16471 | ||
| 5 | SURF EXCEL EASY WASH | 15720 | ||
| 6 | RUMMYCIRCLE.COM | 13676 | ||
| 7 | COLGATE SWARNA VEDSHAKTI | 12990 | ||
| 8 | LIZOL | 11791 | ||
| 9 | HORLICKS | 10904 | ||
| 10 | DETTOL LIQUID SOAP | 10678 | ||
| TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands | ||||
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
