MAM
BARC issues RFP for playout monitoring and DB system
MUMBAI: The Broadcast Audience Research Council (BARC) appears to be reaching the final stretch of putting together its vendors for its TV ratings measurement system. Today, it issued another Request for Proposal (RFPs) – this time for Playout Monitoring and Database Systems.
BARC has stated that it could have its house in order by October 2014, and would start churning out its ratings by then.
BARC had earlier on 2 February issued the RFP for Design, Quality Control and Analytics. According to sources, about eight RFPs from national and international players have been received by BARC so far.
“In fact, we had started getting a few RFPs for Playout Monitoring and Database Systems even before we announced the RFPs,” the sources said but declined to give names of companies which have submitted their proposals so far.
The vendors for Design, Quality Control and Analytics will be responsible for designing the panel, ensuring highest standards of quality and applying correct weights and relevant statistical rigour at cell levels to generate final data for subscribers
French audience measurement company Médiamétrie, which has been named as BARC’s ratings partner, will also be BARC’s official technology partner. Médiamétrie will licence to BARC its TV metering system.
Brands
Yaap Digital acquires 60.2 per cent stake in Gozoop in over Rs 150 crore deal
Strategic tie-up keeps Gozoop independent while building scaled ad ecosystem
MUMBAI: Yaap Digital Ltd has acquired a 60.20 per cent stake in Gozoop Online Pvt Ltd, marking a significant consolidation move in India’s independent advertising landscape.
The acquisition, executed through a share purchase cum shareholders’ agreement, forms the first tranche of a broader deal to acquire 100 per cent of Gozoop in phases. The initial stake was picked up for Rs 36.96 crore, giving Yaap majority control and making Gozoop its subsidiary.
Overall, the transaction is valued at over Rs 150 crore, with additional components including a Rs 7.66 crore share swap expected to close within 90 days. Payments related to excess net working capital are slated for completion by July 2026.
Despite the ownership change, Gozoop will continue to operate as an independent brand, retaining its leadership, identity and culture. The focus, both companies say, is on collaboration rather than consolidation.
Founded nearly two decades ago, Gozoop has built a reputation for its people-first approach and long-tenured leadership team, a rarity in an industry often shaped by global network buyouts. Yaap, on the other hand, brings scale and a tech-led marketing ecosystem spanning content, data and performance solutions.
Together, the companies aim to create an integrated network that blends creativity, media, data and technology, offering clients both agility and scale. The partnership also signals a broader ambition to position Indian agencies as global contenders rather than local participants.
With the deal underway in phases, the coming months will be key in shaping how this alliance translates into a unified yet flexible advertising powerhouse.
