Brands
Bank of Baroda shines with five wins at IBA tech awards
MUMBAI: Bank of Baroda has once again proven it’s not just about numbers, but also about innovation. At the Indian Banks’ Association’s 21st Annual Banking Technology Awards 2024-25, the public sector giant scooped up five accolades, including four category wins and a special mention.
The bank was named winner in best AI & ML adoption, best fintech & DPI adoption, best IT risk management, and best tech talent. On top of that, it received a special mention in the best technology bank category, cementing its reputation as a tech-savvy trailblazer.
Managing director & ceo Debadatta Chand said, “We are honoured to be recognised by the IBA. These awards reflect our ongoing commitment to innovation, risk management, and building a strong technology team. We will continue to invest in future-ready capabilities to make banking seamless, secure, and rewarding for our customers.”
With these wins, Bank of Baroda is sending a clear signal: in today’s world, banking is as much about bytes as it is about bucks.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
