Brands
Bank of Baroda shines with five wins at IBA tech awards
MUMBAI: Bank of Baroda has once again proven it’s not just about numbers, but also about innovation. At the Indian Banks’ Association’s 21st Annual Banking Technology Awards 2024-25, the public sector giant scooped up five accolades, including four category wins and a special mention.
The bank was named winner in best AI & ML adoption, best fintech & DPI adoption, best IT risk management, and best tech talent. On top of that, it received a special mention in the best technology bank category, cementing its reputation as a tech-savvy trailblazer.
Managing director & ceo Debadatta Chand said, “We are honoured to be recognised by the IBA. These awards reflect our ongoing commitment to innovation, risk management, and building a strong technology team. We will continue to invest in future-ready capabilities to make banking seamless, secure, and rewarding for our customers.”
With these wins, Bank of Baroda is sending a clear signal: in today’s world, banking is as much about bytes as it is about bucks.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
