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Bang in the Middle launches in Kolkata
MUMBAI: Gurgaon-based advertising agency Bang in the Middle (Bang for short) has started its Kolkata operations from today. This is the agency‘s fourth city office in six months with one each in Gurgaon, Chicago and New York.
Bang in the Middle expects Kolkata to become a very important market in the coming months. The agency will offer its full suite of services to the clients in Kolkata and help open up global markets.
The new-age communication agency driven by Prathap Suthan and Naresh Gupta started in May 2012 and serves clients like Dulux, VEEN Waters, Vimal, BigFlix, Hawktrack, Fabulloso, iYogi and PRestival. Bang offers a range of services ranging from traditional ATL advertising to BTL solutions to web advertising, online marketing and digital media.
For the Kolkata office, Bang has brought on board Meenakkshi Sen as managing partner. She is a former model and has a long association with advertising and media business. She is an inspired first time entrepreneur in the communications arena.
Bang in the Middle managing partner and CCO Prathap Suthan said, “Kolkata has some great brands that need fresher solutions; both traditional and digital. Whether we like it or not, the world of advertising, marketing, and communication is stepping outside traditional boundaries along with the help of technology. The world is no longer limited by geography, and every market of the world is accessible and open to even local businesses through the web and online advertising. I also have the pleasure of returning back to a city that gave me great memories, beautiful opportunities, and some wonderful campaigns.”
Sen said, “I am super excited to bring Bang in the Middle to Kolkata. Kolkata has not been getting the attention it deserves from communication companies as a whole. Barring one or two agencies, I would think Kolkata gets back handed treatment. Along with scaling up regular advertising opportunities, I believe that digital marketing also has enormous potential for the brands of Kolkata. New avenues are calling Kolkata, and we better listen to them.”
Bang in the Middle managing partner and CSO Naresh Gupta said, “Kolkata can add significantly to our growing band of clients. We believe digital marketing solutions work very well for the growing ambitions of home growing ambitions of home grown brands today, and along with our communication expertise we can offer highly relevant brand solutions.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
