Digital
Banana Balloon’s “Answer Me” wins best of show in ONE Screen Short Film Festival
Mumbai: “Answer Me”, created by Banana Balloon Shenzhen on behalf of Tencent Sustainable Social Value, is the top winner in the global ONE Screen 2023 Short Film Festival, the premiere short film festival produced by The One Club for Creativity celebrating global filmmakers from both commercial advertising and film industries.
“Answer Me”, which highlights Tencent SSV’s commitment to digital education and online teaching for rural areas of China, was named Best of Show, Best of Region-Asia Pacific, and awarded three craft awards: one each in screenplay, directing, and casting. In addition, Banana Balloon won a craft award in Cinematography for “The Third Ear”, also on behalf of Tencent SSV.
Other top winners include director Joaquin Salim, working with Capitolio Caracas, for “Aleros [Pompeii]” for the band La Vida Boheme. The music video won Best of Region-Latin America, and Craft awards in remote production and editing.
Best of Region-North America honors went to Havas New York for “You Don’t Know the Half of it” on behalf of The Harris Project. The work also won a Genre award in Drama. There was no Best of Region-Europe winner selected this year.
Other ONE Screen 2023 Genre winners are as follows.
. Branded Content Film: Grits Richmond “ A Father’s Affirmation ” for Reebok
. Branded Entertainment Film: Anonymous Content Culver City “ We Are Ayenda” for WhatsApp
. Comedy: Sea Wolf New York “ Coddle No More”
. Experimental Film: Stink Films London “ Inside the Blind Iris” for Sadler’s Wells
. Fiction: Emma Branderhorst Amsterdam with IJswater Films Amsterdam “ Spotless”
. Music Video: Stink Films Berlin “ MoMA PS3” for Nemorum
. Non-Fiction/Documentary: Todd Antony Photography London “ We Are Flying Stars”, self-promotion
. Student Film : Constanze Radak from University of Applied Sciences Salzburg “ Doubts” for Student Master project
Other ONE Screen 2023 Craft winners are as follows.
. Animation: Spoon Tokyo “ Scuffing Song” for Otsuka Pharmaceutical, Pocari Sweat Returnable Bottle Project
. Emerging Filmmaker: Theo James Krekis London “ Pram Snatcher” for BFI London
. Music Composition: OPPO Shenzhen “ See More in a Snap” for OPPO Find N2 Flip
. Sound Design: Bensimon Byrne/Narrative Toronto “ Others” for Casey House
. Type on Poster: Sunday Afternoon New York “ Human Response Exhibit”, self promotion
ONE Screen is a global festival focuses on all forms and aspects of short films — narrative fiction, comedy, commercials, branded content, music videos, spec work, passion projects, animation, sound, movie poster design, title sequences and more — and has a mission to celebrate and award filmmakers from around the world working in both the film and ad industries, with no limitation and total artistic freedom, all on one screen.
The esteemed 2023 jury included top creatives in the agency and production company worlds, including Cristo Fernández, who starred as Dani Rojas in the AppleTV+ hit series “Ted Lasso” and founded independent film production company Espectro MX Films.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: education, inclusion & diversity, gender equality, and creative development.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
