MAM
Balsara elected president of International Advertising Association India chapter
MUMBAI: Madison Communications chairman and managing director Sam Balsara has been elected as the new president of the India chapter of the International Advertising Association (IAA) at its recently concluded annual general meeting held in Mumbai.
Balsara has been elected president for the year 2005-06.
The new managing committee has includes: Pradeep Guha as vice president, Mukul Upadhyaya as secretary, Ashok Nerkar as treasurer and M G Parmeshwaran, Goutam Rakshit, Ramesh Narayan, Ishan Raina as members. Hormusji Cama has been made co-opted member and Roger C.B. Pereira and Pheroza Bilimoria are special invitees.
Spread over 93 countries and with over 6,000 members worldwide, the IAA champions advertising as a force for growth in all free market societies. Advertising revenues ensure an independent, pluralistic, affordable media with competing channels of information for consumers, which are the foundation of democracy itself.
The IAA is uniquely positioned to recognise emerging cross-border trends before they become obvious, and provide marketing communications professionals with an international, multi-industry forum for the global exchange of knowledge, best practices, professional development, experience and ideas.
The India Chapter was initiated over 20 years ago with a view to foster a healthy environment for the growth of globalisation in the communications industry. It has a membership of around 40 members and membership to IAA is by invitation only.
Balsara said, “With the presence of such strong industry associations like Advertising Agencies Association of India (AAAI), Indian Newspapers Society (INS) and Indian Broadcasting Foundation (IBF) and Clubs like The Advertising Club, Bombay; the IAA India Chapter needs to identify the unique and distinct role that it can play in the advertising and marketing fraternity. Probably it will be in the area of global practices, exploiting its global reach across 93 countries, and access to 6000 key decision makers.”
The major item on the agenda of the IAA in the current year is the holding of the IAA World Congress in Dubai from 20 – 23 March, 2006 and the IAA , India Chapter hopes to play a key role in taking a large delegation from India to this Congress.
Also on the cards is a series of dinner meetings exclusively for the IAA members and their guests to be addressed by “International Indians”. The first guest in this series will be Harish Manwani, earlier marketing director of Hindustan Lever and currently president Asia, Africa, Middle East and Turkey, based in London.
The Dubai Chapter, which is one of the largest chapters of IAA has lined up a rich fare in terms of global speakers and relevant topics and the Congress would also give Indian professionals an opportunity to check out the opportunities available in Dubai because of rapid and unbelievable progress made by the country in the last few years. It is for the first time that the IAA World Congress is being held at a destination that is so close to India.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
