Brands
Balaji Krishnamurthy becomes chief financial officer at Uber
Internal finance veteran steps up as Uber enters next phase of growth
SAN FRANCISCO: Uber has handed the keys of its finance function to Balaji Krishnamurthy, who has taken charge as chief financial officer, marking a promotion from within the company’s strategic finance ranks.
Krishnamurthy steps into the role after more than six years at Uber, where he most recently served as VP, strategic finance and investor relations. Over that time, he worked across the company’s mobility and delivery businesses and led its investor relations efforts, building a reputation as a steady hand behind the numbers.
Announcing his first day in the new role, Krishnamurthy thanked outgoing CFO Prashanth Mahendra-Rajah and chief executive officer Dara Khosrowshahi for their support, calling the appointment both a privilege and a responsibility.
He said he was stepping into the role at a “moment of strength” for the company, pointing to accelerating growth across consumers, drivers, couriers and merchants, along with expanding cash flows that would be used to invest in long term growth while returning excess capital to shareholders.
Krishnamurthy also highlighted Uber’s focus on innovation, particularly in autonomous vehicles, and praised what he described as a “go get it” culture within the company.
Before joining Uber in 2019 as senior manager, investor relations, he spent more than eight years at Goldman Sachs as vice president in equity research, covering US hardware and communications technology companies. His earlier roles included stints at Irevna and iTrust Financial Advisors in India, where he worked in equity research and wealth management.
In addition to his responsibilities at Uber, he also serves as a board member at autonomous trucking startup Waabi.
With an internal finance veteran now at the helm, Uber appears to be betting on continuity as it shifts from growth-at-all-costs to a more measured, cash-generating ride.
Brands
Parle-G celebrates Bihu with music-led campaign rooted in culture
Two-part films blend nostalgia and storytelling to capture Assam’s festive soul
MUMBAI: Parle-G has turned to music, memory and meaning in its latest campaign celebrating Bihu, offering a culturally rooted tribute that goes beyond typical festive advertising.
Created by Thought Blurb Communications, the two-part campaign builds on the brand’s long-standing thought of finding joy in others’ happiness. It begins with a music-led prequel and culminates in a narrative-driven film that explores the emotional essence of the festival.
The campaign opened with a two-and-a-half-minute Bihu music video featuring Partha Hazarika, with music composed by Nilotpal Bora and vocals by Dikshu. Rather than positioning itself as a conventional brand piece, the video leaned into authenticity, capturing the vibrancy and rhythm of Bihu. Viewers also drew emotional parallels to Zubeen Garg, whose absence lent the film a nostalgic undertone. The response was swift, with over 12 million combined views across YouTube and Instagram within a week.
Building on this momentum, the main film tells the story of Ahir, a musician struggling to compose a Bihu song within the confines of a studio. His journey takes him into the open landscapes of Assam and eventually to the banks of the Brahmaputra, where a boatman helps him rediscover the true spirit of Bihu. The narrative underscores a simple idea that the festival cannot be manufactured in isolation, it must be experienced in nature, community and shared joy.
Speaking about the campaign, Parle Products vice president Mayank Shah said the initiative aims to celebrate not just the festival but the emotion behind it. He noted that Bihu reflects the idea that joy multiplies when shared, a theme that sits at the heart of the story.
From the agency side, Thought Blurb Communications chief creative officer Vinod Kunj said the team sought to tap into Assam’s cultural pulse, acknowledging the emotional void left by the absence of Zubeen Garg while celebrating the enduring spirit of the festival.
Adding to this, Thought Blurb Communications national creative director Renu Somani Karwa said the campaign draws from deeply human stories, where small acts of generosity become powerful expressions of connection.
Meanwhile, Thought Blurb Communications executive creative director Auryndom Bose highlighted the importance of nature in shaping Bihu’s identity, noting that the film attempts to capture how music and movement emerge organically from the landscape itself.
With this campaign, Parle-G leans into cultural storytelling with a lighter brand footprint and a stronger emotional core. By placing music and community at the centre, it offers a reminder that some stories are best told not in studios, but in the shared rhythms of real life
