Brands
Bakingo stirs up a Kitkat crafted dessert lineup
MUMBAI: Bakingo has teamed up with India’s most loved chocolate brand Kitkat to whip up a fresh line of desserts that promises chocolate lovers a sweet new reason to celebrate. The new range features cupcakes, brownies, pastries and cakes made with Kitkat crispy coated wafer, adding a playful crunch to Bakingo’s well known indulgent bakes.
The brand, recognised for delivering joy through its dependable and flavour rich menu, has folded Kitkat into its creations to offer a chocolatey twist that stands out. From cupcakes topped with lavish frosting to brownies that hide gooey Kitkat goodness, the collection is built to charm anyone with a sweet tooth.
Bakingo co-founder Himanshu Chawla, said the partnership marks an exciting step for the brand. He noted that Bakingo has always aimed to craft memorable treats and that adding Kitkat helps create an experience that feels new yet comfortingly familiar.
Nestlé Professional director Saurabh Makhija, said Kitkat brings global appeal to any dessert it touches and hinted that the collaboration is set to raise Bakingo’s already popular offerings. His message was simple: fans should get ready for desserts that are lighter, brighter and simply more fun.
The full range is now live on Bakingo’s online store, with nationwide delivery making it easy for customers to dig into the crunchy, chocolate laden lineup from the comfort of home.
Brands
Sting launches ‘Sound of Six’ cricket campaign
Pepsico energy drink ties signature sonic to every boundary hit with Yuvraj Singh and Ravi Shastri.
MUMBAI: Sting just turned every six into its own personal anthem because nothing says “energy” like a boundary that hits different notes. Pepsico India’s Sting energy drink has rolled out the latest chapter of its sonic branding with “Sound of Six”, a nationwide campaign syncing the brand’s signature “Sting” sound to the varying power of cricket sixes this season. The push positions Sting as the audio heartbeat of high-octane moments on the pitch, using its sonic identity to “qualify” shots from gentle lofted clears to monster maximums.
The launch film, featuring cricket legends Yuvraj Singh and Ravi Shastri, unfolds on a sunlit ground with playful banter that builds into a sequence of escalating hits. As Singh smashes the ball, he quips that the length and force of the shot should dial up the intensity of the Sting sound. Shastri’s commentary ramps up accordingly, riffing on the brand name with escalating flair to match each strike’s energy turning a simple boundary into an audible spectacle.
Pepsico India category head for energy portfolio Diksha Bajaj said, “Cricket is a major passion point in this country. Our campaign is rooted in the insight that no two sixes are the same. We set out to use the Sting sonic identity as a qualifier that redefines every hit.”
Yuvraj Singh added, “This campaign turns the feeling of hitting a six into something fans can hear. It is bold and matches the intensity of the game.”
Ravi Shastri chimed in, “Commentating on a six is an exhilarating part of the game. This campaign adds a new dimension by introducing a distinct sonic. The idea of owning the sound of every six is relatable for fans.”
Leo Burnett South Asia chief creative officer Vikram Pandey noted that pairing Singh’s power-hitting with Shastri’s iconic voice lets the brand relive cricket’s electric moments through a fresh, auditory lens.
The campaign will air across television, digital platforms, and social media, timed to catch the fever of the ongoing cricket season. For fans who live for the roar of the crowd and the crack of the bat, Sting’s betting that the next big six won’t just be seen, it’ll be heard loud and clear.
