Brands
Bakingo stirs up a Kitkat crafted dessert lineup
MUMBAI: Bakingo has teamed up with India’s most loved chocolate brand Kitkat to whip up a fresh line of desserts that promises chocolate lovers a sweet new reason to celebrate. The new range features cupcakes, brownies, pastries and cakes made with Kitkat crispy coated wafer, adding a playful crunch to Bakingo’s well known indulgent bakes.
The brand, recognised for delivering joy through its dependable and flavour rich menu, has folded Kitkat into its creations to offer a chocolatey twist that stands out. From cupcakes topped with lavish frosting to brownies that hide gooey Kitkat goodness, the collection is built to charm anyone with a sweet tooth.
Bakingo co-founder Himanshu Chawla, said the partnership marks an exciting step for the brand. He noted that Bakingo has always aimed to craft memorable treats and that adding Kitkat helps create an experience that feels new yet comfortingly familiar.
Nestlé Professional director Saurabh Makhija, said Kitkat brings global appeal to any dessert it touches and hinted that the collaboration is set to raise Bakingo’s already popular offerings. His message was simple: fans should get ready for desserts that are lighter, brighter and simply more fun.
The full range is now live on Bakingo’s online store, with nationwide delivery making it easy for customers to dig into the crunchy, chocolate laden lineup from the comfort of home.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
