Ad Campaigns
Bajaj unveils eyecatching 3D anamorphic hoarding in Bangalore
MUMBAI: At the bustling Garuda Mall in Bangalore, shoppers pause in awe as a hoarding came to life, showcasing Bajaj’s latest outdoor billboard, Built for Life. Using cutting-edge 3D anamorphic technology, the hoarding transforms traditional brand visibility into an immersive experience, underscoring Bajaj’s commitment to innovation, durability, and contemporary design.
The hoarding spotlights two ranges of Bajaj products – water heaters and mixer grinders – and redefines how consumers engage with appliances. At the heart of the initiative is a series of dynamic 20-second videos. Each opens with a metallic shutter bearing the Bajaj logo, sliding open to reveal a high-tech space. Hero products, such as water heaters and mixer grinders, rotate elegantly in 3D before seamlessly transitioning to real-life kitchen and bathroom settings.
The videos highlight two key categories:
. Water Heaters: The pentacle digi, featuring a remote and digital display, and the Contempo water heater, known for its marine grade glass line coating and ten-year warranty on the DuraAce Tank.
. Mixer Grinders: The Evoque 4-jar mixer grinder (1000 watts), designed for south Indian kitchens, with military-grade jars and DuraCut blades that come with a lifetime warranty.
Head of advertising & brand management Devika Sachdev commented, “The Built for Life anamorphic hoarding marks a new chapter in how we connect with our audiences. By using 3D anamorphic technology, we are not just showcasing our brand and our range of durable products but are in fact creating an immersive experience that reflects Bajaj’s vision of innovation and modernity. This campaign is about redefining how consumers see and engage with us in a rapidly evolving digital landscape.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
