Ad Campaigns
Bajaj Finserv celebrates the New Year with #FitForLife Campaign
MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv launches #FitForLife campaign to encourage individuals to achieve their New Year fitness resolutions. The company will offer easy EMI schemes on gamut of fitness & wellness products and health treatments. The campaign will commence from January 24th and will go on till January 30th.
Under this campaign, customers can avail easy EMI offers on products and treatments like gym membership, cycles, gym equipment, sportswear, spa treatments, organic food, water purifier, air purifier, eye care, dental care, hair transplant, cosmetic surgery, bariatric surgery etc. along with other special offers from the partner brands.
EMI on cycles will starts from Rs. 1,167 and other fitness products at Rs. 999. EMI for hair treatment, eye care, cosmetic and bariatric surgery starts at Rs. 1,818 and spa treatments, gym memberships, organic food, water purifier, air purifier, mattress starts at Rs. 1,667.
The offer can be availed at 2300+ partner retail stores like VLCC, Dr. Batra, Apollo Health check-up, Sabka Dentist, Partha Dental, True weight, Talwalkars, Gold’s Gym, Hero Cycle, Starkenn, Scott, Track and Trail Cycles, Tata Stryder, Four Fountains Spa, O2 Spa, Kurlon, Sleepwell, Big Bazaar and many more. These special offers can be availed by both existing and new customers of Bajaj Finserv. New customers can connect with the Bajaj Finserv executive at the store to submit their documents & avail the finance option instantly. Existing holders of Bajaj Finserv EMI Network Card can transact using their card.
The Bajaj Finserv easy EMI option is a monthly instalment-based payment scheme with no hidden costs and most importantly, easy payments.
Additionally, Bajaj Finserv customers can choose to foreclose their loan anytime without any extra charges and can also choose the tenor most suitable to them to repay on their own terms. This way, customers don't have to worry about immediate payments or about exceeding their budget while shopping.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
