MAM
Bajaj Finserv adorns new logo
MUMBAI: Bajaj Finserv, the financial services arm of the Bajaj Group, has adorned a new logo that encompasses the group company‘s business activities as well as project growth.
The new version will hold the current Bajaj logo and style intact above with a new 3D seal of the letters B and F, making the financial services part a distinct standout.
While the blue colour in the logo will stand for confidence, strength and ambition of the company, the blue ball will symbolize the globe, with a primary focus on India.
The new logo has been crafted by Indi Design creative director and CEO Sudhir Sharma.
Says Bajaj Finserv Ltd MD Sanjiv Bajaj, “Across our running business, you will see advertising across all mediums, which would also include websites, including our own.”
Meanwhile the company is also planning to enter the wealth management business in the second-quarter of 2010.
“The new business plans of the company are in tune with their overall dream of becoming a complete financial services company. They also hope to someday start a bank as well. As of now the company is debt free and has cash reserves of up to Rs 9000 million. They are considering getting into the wealth management business with Allianz, subject to the legal conditions and procedures,” Bajaj informs.
The company is hoping that once it takes off in these new lines, it will be able to integrate and make all people associated with any of the Bajaj brands part of the financial services business.
MAM
TPREL launches Earth Day campaign promoting clean energy shift
Showcases 11.6 GW capacity, solar, wind, EV and microgrid solutions.
MUMBAI: The switch is no longer just on or off, it’s green or not. Tata Power Renewable Energy Limited has unveiled its Earth Day campaign, ‘Choose Power That Protects Earth’, using a visually striking narrative to push for wider adoption of clean and intelligent energy solutions. The campaign film uses a split-screen format to contrast two parallel realities, one dependent on conventional, resource-heavy energy systems, and the other powered by renewable alternatives. The storytelling spans industries, homes, mobility and rural communities, illustrating how everyday energy choices can shape long-term environmental outcomes.
Across scenarios, the campaign highlights the practical impact of renewable technologies. Industrial units grappling with power disruptions under traditional grids are juxtaposed with facilities supported by solar energy and Battery Energy Storage Systems (BESS), ensuring uninterrupted operations. Rural regions facing inconsistent supply are shown alongside decentralised microgrids improving access, while congested urban traffic is contrasted with cleaner electric mobility ecosystems.
The narrative extends beyond environmental messaging to underline operational and economic benefits. Rooftop solar installations, smart home energy systems and EV infrastructure are positioned as solutions that not only reduce emissions but also improve efficiency and lower costs, reinforcing the idea that sustainability and convenience can coexist.
The campaign also reflects the company’s scale in India’s clean energy landscape. TPREL has crossed 11.6 GW in renewable capacity, including 6.3 GW operational comprising 5.1 GW solar and 1.2 GW wind and 5.3 GW under various stages of implementation. Its solar EPC portfolio stands at over 16.7 GWp in utility-scale projects and more than 4.8 GWp across rooftop and distributed systems.
With this push, Tata Power Renewables is framing clean energy not just as a policy or industry agenda, but as a collective, everyday decision. Because in the end, the campaign suggests, the future isn’t powered by possibility, it’s powered by choice.
