Brands
Bajaj Electricals buys Morphy Richards India rights for Rs 141 crore
Deal gives full brand control across India and key South Asian markets
MUMBAI: Bajaj Electricals has turned a long-standing partnership into full ownership, acquiring the brand rights of Morphy Richards in India and neighbouring South Asian markets for Rs 141.4 crore.
The deal marks a significant shift from a licensing arrangement that has been in place since 2002. With the acquisition, Bajaj Electricals now gains complete control over the brand across India, Nepal, Bhutan, Bangladesh, Sri Lanka and the Maldives, opening the door for sharper strategy and faster decision-making.
Founded in 1936 in the UK, Morphy Richards has carved out a reputation for design-led, premium home appliances. In India, the brand has quietly built a strong presence over the past two decades, thanks largely to Bajaj Electricals’ stewardship.
Bajaj Electricals MD and CEO Sanjay Sachdeva said, “This acquisition is a natural progression in our journey. It gives us the flexibility to innovate faster, invest more consistently and strengthen our position in premium consumer segments.”
The move also aligns with Bajaj Electricals’ broader multi-brand strategy, allowing it to sharpen its play across categories while deepening its connect with evolving consumer preferences.
From the seller’s side, Glen Dimplex sees the transition as a passing of the baton to a trusted partner.
Glen Dimplex executive chairman Fergal Naughton said, “Bajaj Electricals has demonstrated a deep understanding of the local market. We are confident the brand will continue to grow and evolve under their leadership.”
For Bajaj Electricals, the move is less about acquisition and more about amplification, turning a familiar brand into a fully owned engine for growth in a market that continues to warm up to premium appliances.
Brands
Charlotte Tilbury opens first flagship store in India
Luxury beauty brand bets on immersive retail as India expansion gathers pace
NEW DELHI: Charlotte Tilbury has opened its first flagship Beauty Wonderland in India, planting a high-glamour marker in New Delhi as global beauty brands double down on the country’s fast-growing premium market.
Located at Nexus Select Citywalk in Saket, the store is operated end-to-end by Nykaa, deepening a partnership that began with the brand’s digital launch in India in 2020 and has since scaled across retail, marketing and distribution. The opening signals a shift from marketplace presence to standalone brand environments as companies chase long-term equity and consumer loyalty.
The launch was marked by an event on April 9 featuring actor Sobhita Dhulipala, the brand’s first beauty muse in India, underscoring Charlotte Tilbury’s growing cultural push in the market.
“Darlings, I am so excited to open my first-ever flagship Beauty Wonderland in India, in its vibrant and iconic capital, New Delhi,” said Charlotte Tilbury. “This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets.”
Tilbury highlighted the brand’s connection with Indian consumers. “India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here. They are true beauty connoisseurs that appreciate next-generation formulas,” she said.
The store is designed as an immersive retail experience, blending the brand’s Art Deco and old Hollywood aesthetic with local cues. A bespoke Royal Indian Arch anchors the space, alongside personalised makeup services tailored to Indian trends and occasions. A dedicated bridal looks wall nods to the country’s strong wedding-led beauty market, while interactive elements such as the Pillow Talk photowall and in-store masterclasses aim to drive engagement.
For the first time in India, the full Charlotte Tilbury portfolio is available under one roof, spanning makeup, skincare and fragrance, including the Fragrance Collection of Emotions and bestsellers such as Magic Cream, Airbrush Flawless Blur Concealer and Pillow Talk products.
Nykaa, which operates 57 doors for the brand alongside its app and website, will now lead end-to-end management of Charlotte Tilbury’s exclusive boutiques in India, covering retail operations, staffing, supply chain, marketing and omnichannel integration.
“Charlotte Tilbury has been one of our most successful and strategic global partnerships,” said Anchit Nayar, executive director and chief executive officer, Nykaa Beauty. “The launch of the first exclusive boutique, fully operated by Nykaa, is a natural next step and reflects our shared long-term commitment to building the brand in India.”
Nykaa’s broader beauty playbook, built on digital-first entry followed by omnichannel scale, now reaches over 42 million consumers and has become a template for global brands entering India. The retailer currently serves 52 million customers through its platforms and runs 276 offline beauty destinations, reinforcing its position as a gateway for international labels.
Charlotte Tilbury, founded in 2013, now operates in over 50 markets with more than 3,000 employees and 500 products across categories, with over 3,000 distribution points globally.
A second standalone store is slated to open at Mall of India in Noida in May 2026, signalling an aggressive retail push.
In a market where beauty is fast turning from aspiration to everyday indulgence, Charlotte Tilbury is not just selling products. It is building theatre, and betting that Indian consumers are ready to buy into the spectacle.
