Brands
Bajaj Electricals buys Morphy Richards India rights for Rs 141 crore
Deal gives full brand control across India and key South Asian markets
MUMBAI: Bajaj Electricals has turned a long-standing partnership into full ownership, acquiring the brand rights of Morphy Richards in India and neighbouring South Asian markets for Rs 141.4 crore.
The deal marks a significant shift from a licensing arrangement that has been in place since 2002. With the acquisition, Bajaj Electricals now gains complete control over the brand across India, Nepal, Bhutan, Bangladesh, Sri Lanka and the Maldives, opening the door for sharper strategy and faster decision-making.
Founded in 1936 in the UK, Morphy Richards has carved out a reputation for design-led, premium home appliances. In India, the brand has quietly built a strong presence over the past two decades, thanks largely to Bajaj Electricals’ stewardship.
Bajaj Electricals MD and CEO Sanjay Sachdeva said, “This acquisition is a natural progression in our journey. It gives us the flexibility to innovate faster, invest more consistently and strengthen our position in premium consumer segments.”
The move also aligns with Bajaj Electricals’ broader multi-brand strategy, allowing it to sharpen its play across categories while deepening its connect with evolving consumer preferences.
From the seller’s side, Glen Dimplex sees the transition as a passing of the baton to a trusted partner.
Glen Dimplex executive chairman Fergal Naughton said, “Bajaj Electricals has demonstrated a deep understanding of the local market. We are confident the brand will continue to grow and evolve under their leadership.”
For Bajaj Electricals, the move is less about acquisition and more about amplification, turning a familiar brand into a fully owned engine for growth in a market that continues to warm up to premium appliances.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
