Ad Campaigns
Bajaj Allianz Life’s 360° campaign empowers diabetics
Mumbai: Bajaj Allianz Life Insurance, a leading private life insurance player, launched a powerful 3600 campaign to highlight the benefits of the first-ever, exclusively designed term plan for diabetics – Bajaj Allianz Life Diabetic Term Plan Sub 8 HbA1c. The nationwide campaign includes TVC in Hindi and regional languages, print ads in leading national and regional dailies, outdoor in the top ten cities and digital outreach across leading publishers.
The company launched a 45-second film that showcases the efforts a diabetic puts into managing their lifestyle and food habits and so on to ensure their sugar levels are maintained. To further encourage him to continue with these practices the company term plan for diabetics comes in as a strong partner. The plan is designed not only to provide peace of mind but also to encourage customers to sustain their healthy lifestyle and manage their insulin levels and avail reduction in premium during renewal time.
Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “Our exclusive product caters to a significant unmet need gap that exists in India where 17 per cent of the world’s diabetic population resides. The holistic offering including health care management services, aligns with the brand’s endeavour to be the Life Goal protector of Indians. Building on relatability and relevance with our core TG, the campaign will drive awareness and engagement with the product”.
To maximise impact, Bajaj Allianz Life Insurance will collaborate with influencers from the fields of nutrition, medicine, and lifestyle. The partnership is expected to help Bajaj Allianz Life Insurance connect with the large follower base of the influencers and educate about the disease.
Furthermore, Bajaj Allianz Life Insurance is the associate sponsor at the ICC World Test Championship Final 2023, which will be broadcasted on Star Sports HD and Hotstar.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
