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Bajaj Allianz Life sets Guinness Record with Plankathon
Mumbai: Bajaj Allianz Life, one of the life insurers, organized the fourth edition of #Plankathon in Bengaluru’s Sri Kanteerava Outdoor Stadium to celebrate the Indian Space Research Organization’s (ISRO) remarkable achievements with Chandrayaan and the Solar Mission, Aditya L1. The on-ground Plankathon event was a culmination of the Company’s hugely popular campaign #PlankForAces which invited Indians to come together to thank the brilliant scientists at ISRO, by uploading their video of holding the abdominal plank.
The Plankathon event in Bengaluru was graced by N Sudheer Kumar, director, of Capacity Building & Public Outreach, Indian Space Research Organisation HQ. Taapsee Pannu, one of the most dynamic female actors in Indian cinema, has several popular Hindi movies under her belt including Mission Mangal and most recently Dunki championed the entire Plankathon event on the ground. Chandramohan Mehra, chief marketing officer, of Bajaj Allianz Life Insurance, was also present along with Pannu. Guinness World Records adjudicator declared Bajaj Allianz Life Insurance as a new GUINNESS WORLD RECORDS title holder for the largest online video album of people holding the abdominal plank position. #PlankforAces saw 5,194 videos being uploaded by people from all segments.
Addressing those present at Bajaj Allianz Life Insurance’s Plankathon 2024, N Sudheer Kumar, director, of Capacity Building & Public Outreach, Indian Space Research Organisation HQ, said, “This is indeed an extraordinary event that showcases the collective Indian spirit. With initiatives like #PlankForAces, Bajaj Allianz Life has brought together several thousands by igniting their passion for their country, as well as their motivation to stay fit and healthy. We appreciate and thank everyone who has participated for their efforts. Your wishes will further fuel our endeavour to make India proud, as we set our focus on the new frontiers within space research.”
Commenting on the success of #PlankForAces and setting a new world record for the Company, Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “Bajaj Allianz Life Plankathon has evolved to be more than India’s flagship fitness initiative, that captures the sentiment of India. We are thankful to tens of thousands of participants who planked offline and online to express their admiration towards ISRO’s outstanding accomplishments that make us all immensely proud. Anything less than the world-record-breaking feat would have been inadequate to the applause ISRO deserves.”
Actor Taapsee Pannu and the lead female actor from Bollywood’s Mission Mangal commented, “The #PlankForAces movement was especially close to me and was equally inspirational as it was such a unique campaign on fitness that brought so many people together, as it was an opportunity to thank our scientists from ISRO! I congratulate Bajaj Allianz Life Insurance on their fourth edition of Plankathon and for their new GUINNESS WORLD RECORDS title I hope everyone who planked today, or uploaded their videos for #PlankForAces, continue their health and fitness movement and many more join as well for us to be a healthier and more vibrant community.”
Taapsee Pannu led the on-ground event of #PlankForAces of Bajaj Allianz Life Insurance not only because of her immediate association with the popular Indian movie Mission Mangal but also for the fervour and enthusiasm that the actor brings to all her roles. She has played the lead in several extraordinary movies across genres that either have a flavour of strong message for society, being independent, fitness or sports. These attributes made her the prime choice to lead the fourth edition of Bajaj Allianz Life Insurance’s flagship event Plankathon, which was designed to promote India’s uniqueness as well as health and fitness amongst the citizens.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
