MAM
Bajaj Allianz launches new brand campaign
MUMBAI: Bajaj Allianz has launched a new brand campaign, ‘The one thing I have learnt‘, conceptualised by Batey, a Grey Group company.
The idea of this campaign is that Bajaj Allianz is an organisation that learns from its customers and gives them solutions for a carefree life.
In addition to the TVC, an allied campaign on Facebook and Twitter has also been initiated. The social media campaign invites people to share their worries in day-day life entitled – “What worries Indians?” An on-ground activity is also planned in Bajaj Allianz offices by creating de-stress zones to ensure worry-free life.
Bajaj Allianz head-market management Rituraj Bhattacharjee said, “The campaign is based on a simple philosophy of our existence – We all learn as we live. In the course of our ten-year celebrations, we had asked our customers and employees to share the ‘one thing‘ they have learnt that can make lives worry-free. They shared numerous learnings and we realised that we have unconsciously been tapping into this reserve of knowledge over the years to make some of our products. So we decided to have a new campaign which highlights these little lessons in life that have helped us serve our customers better and helped them give up their worries.”
The campaign has been released in various channels and other media. The TV commercial has been produced by Lakotee Films.
The campaign features real life protagonists sharing real life learnings in the warm glow of intimate and endearingly dramatised situations.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
