MAM
Bachpan Play School launches “I AM AT SCHOOL” TVC campaign
Mumbai: Bachpan Play School and its formal extension Academic Heights Public School (AHPS), the nation’s leading educational chains, are excited to announce the launch of the “I AM AT SCHOOL” TVC campaign. The campaign is a gentle reminder of the school’s invaluable role in everyone’s life. Moreover, it is about cherishing memories acknowledging the teachers’ efforts, and reinstating the respect schools truly deserve.
The campaign video features Saina Nehwal training students in sports, symbolizing the comprehensive development fostered by AHPS. Students share their visions for the perfect school environment, culminating in the proud declaration, “I AM AT SCHOOL,” highlighting their sense of pride and connection with the school.
Moreover, it highlights a heartfelt journey to one’s roots, where the educational journey started. The campaign designed to rekindle long-left connections encourages and appreciates early years and acknowledges school education’s significant impact.
Elated on the occasion, Bachpan Play School and AHPS founder & CEO Ajay Gupta said,” We are excited to launch the new TVC in collaboration with Saina Nehwal, our brand ambassador. Aligned with our educational values, the TVC campaign showcases our unique educational approach and loyalty towards our students. It’s not just a marketing initiative but a strategic approach to providing the best education to students across cities.”
Let’s relive our memories with “I AM AT SCHOOL” and thank the place where the future is shaped.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
