Brands
BabyChakra and The Moms Co. unveil #ChangeMakers 2023
Mumbai: BabyChakra, India’s parenting platform in collaboration with The Moms Co, a mother and baby care brand, present #ChangeMakers 2023—the definitive list of 15 inspirational women reshaping the narrative of India’s future.
A #ChangeMaker, by definition, is an individual who actively contributes to positive and impactful change in a specific field, community, or society. These remarkable women are being recognised for their innovative ideas, initiatives, and leadership, playing a pivotal role in inspiring, influencing, and driving positive transformations across the nation.
Co-founder Good Glamm Group, CEO Good Community and founder, BabyChakra Naiyya Saggi shared, “At BabyChakra, we believe in celebrating those who drive change and shape the future. We equally are in the pursuit of highlighting stories to ensure mothers and the general public at large don’t take motherhood to be a full stop to ambition and to creating wide scale impact. The 4th edition of the much awaited #ChangeMakers list of 2023 includes exceptional women who are building large successful businesses or are role models for millions through their voice or presence in the arts but are also leading the way towards a more inclusive and sustainable India.”
Good Brands Co. Good Glamm Group CEO Sukhleen Aneja shared, “Sustainable progress requires recognizing and celebrating the efforts of those who pave the way for positive change. The #ChangeMakers 2023 initiative by BabyChakra and The Moms Co. is a tribute to the resilience and vision of mompreneurs who are not just making an impact today but are architects of a more inclusive and sustainable tomorrow. At Good Brands Co., we are proud to support this endeavour, creating a better world for the generations to come.”
The #ChangeMakers campaign, an annual joint initiative by BabyChakra and The Moms Co., applauds the endeavours of these champions of change—women who have overcome myriad obstacles to voice their opinions and champion positive transformations in society. The campaign specifically highlights the achievements of 15 trailblazing women who are actively driving gender parity through innovation and technology. These women are at the forefront of pioneering campaigns that disrupt the status quo, contributing significantly to a more sustainable and inclusive future. The #ChangeMakers 2023 list aims to inspire others and recognize the invaluable contributions of these women in shaping a better India for generations to come.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
