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B4U is official media partner for Kapil Sharma’s live show in UK

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MUMBAI: B4U Television Network has announced a media partnership for Filmonix’s show ‘The Comedy Show With Kapil Sharma & Family’ this summer in the UK.

Kapil Sharma will be presenting his first live concert in the UK — The Comedy Show with Kapil Sharma & Family on The SSE Wembley Arena on Saturday 20 August 2016.

The live show will feature all of his popular comedy performances alongside a new production just for the UK. He will be entertaining audiences with a complete show consisting of comedy, music and romance, presented in his unique style. Kapil Sharma will be accompanied by Ali Asgar, ChandanPrabhakar, SumonaChakravarti, Kiku Sharda and Sunil Grover.

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B4U states Head – International Business Ashok Shenoy said, “B4U are thrilled to be a part of the promotions for the Comedy show with Kapil Sharma & Family. Within Bollywood entertainment, comedy plays a big part, and figures like Kapil Sharma are iconic within our industry. With our long history in Asian Broadcasting, we take pride in acting as media partners, promoting homegrown talent, and supporting event platforms that seek to bring India’s most renowned stars to the U.K. We are honored to team up with Filmonix and we look forward to bringing our viewers exclusive interviews and behind the scenes footage from the show.”

The channel will be helping with pre-show promotions as well as getting exclusive backstage footage and interviews from all the comedians involved.

Filmonix director Kaka Singh Mohanwalia also added, “Filmonix are very happy to partner up with such a huge network like B4U. Having worked previously with B4U on many occasions we know the power of the network and we are looking forward to an amazing concert on August 20th with Kapil Sharma and his full on screen Family.”

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Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards

Kinetic OOH installation turns HSBC’s iconic logo into a living landmark

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MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.

Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.

At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.

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Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.

Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.

With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.

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