Brands
B-Tex ropes in Boman Irani as brand ambassador
Mumbai: B-Tex, India’s largest manufacturer of dermatological over-the-counter (OTC) pharma products has announced its collaboration with renowned superstar Boman Irani as the brand’s new ambassador. With this association, B-Tex seeks to leverage Irani’s popularity, immense fan base, and influential voice to significantly impact the market and reinforce its position as a leading brand in the industry.
B-Tex’s extensive range of OTC pharma products, including their popular White Ointment, has been trusted by millions of consumers in India for decades. All of B-Tex’s products are specially formulated to effectively combat various skin conditions such as eczema, ringworm, scabies, itches, cold cracks, pimples, and more. B-Tex’s objective since its inception has been to provide superior-quality products to individuals in need, ensuring that their skin diseases are taken care of.
“We are elated to welcome Boman Irani as our brand ambassador,” said B-Tex CMD Ajay Patel. “His unparalleled talent, magnetic charisma, and an unwavering pursuit of excellence harmoniously resonate with our brand’s core values and mission. With his immense popularity and influential aura, we stand resolute in the belief that this synergistic partnership shall transcend boundaries, elevating our outreach and fortifying our stance in the ever-evolving market.”
“I believe that true greatness lies in the ability to inspire others. As a brand ambassador for B-Tex, I am humbled to have the opportunity to inspire individuals to embrace their uniquenessand celebrate their skin’s journey to health and vitality. Together, we intend to create a positive impact and empower people to radiate confidence from within,” stated actor Boman Irani.
B-Tex’s motto, “Your Skin Disease Is Our Concern,” remains at the heart of its operations. With the support of Boman Irani, the brand aims to continue fulfilling this commitment and ensuring that individuals across the country have access to reliable and effective dermatological solutions. This collaboration is also set to open new doors for B-Tex to untapped markets and drive the brand toward unprecedented growth and consumer engagement.
Established in 1946 in Mumbai, B-Tex has grown exponentially over the years, gaining a reputation for excellence and innovation. In line with its commitment to constant improvement, the company shifted its plant and corporate office to Navsari, Gujarat, after 23 years. The move allowed the company to harness the benefits of the state’s advanced infrastructure and facilities, further enhancing their production capabilities and enabling them to better serve their valued customers.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
