Ad Campaigns
Ayushmann Khurrana and Radhika Apte join Daniel Wellington’s global campaign #DWMoments
MUMBAI: Daniel Wellington, the globally renowned watch and accessories brand, known for its detail-oriented and sleek design, recently launched a new brand campaign called #DWMoments. The Moments campaign is based on in-depth interviews with influential people from across the globe, letting them share the most significant moments of their life.
Celebrated actors Ayushmann Khurrana and Radhika Apte now join the campaign letting their fans know the people behind the silver screen and hear the iconic moments that shaped them as human beings.
Ayushmann Khurrana tells the story about how he found his true voice, “What I love about this campaign is that it´s about sharing. We artists have the same thoughts and dreams as anyone else. ‘My Moment' is about something very close to my heart. It is about how the power of words has helped me throughout my life, giving me an outlet for my thoughts and emotions."
Radhika Apte talks about how a life-changing experience helped her see the world differently. “I think this is an important campaign, only by sharing our experiences we can learn as people, and I feel myself after watching other moments that I get inspired by other people’s stories. My Moment is about facing your fears head-on. But you have go to see for yourself!"
With the Moments campaign, Daniel Wellington hopes to inspire people across India to share meaningful moments from their own life under #DWMoments
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
