MAM
Ayush Shukla to make his debut at Cannes Red Carpet
Mumbai: At the age of 24, Ayush Shukla, the founder of the creative agency Finnet Media, will make his red carpet debut at the Festival De Cannes, making history as the youngest creator economy entrepreneur.
The pandemic gave birth to Finnet Media in 2021. The journey started with just two creators in the year 2021 to currently managing India’s finance and infotainment creators of India like Sharan Hegde, Anushka Rathod, Think School, Shreyaa Kapoor, to name a few, and have collaborated with over 1000 creators and established partnerships with more than 300 brands.
Reflecting on his upcoming appearance at Cannes Film Festival, Shukla said, “It’s truly humbling to represent the creator economy and our country on the global stage of Cannes. This journey is not just about personal achievements but about showcasing the incredible talent and potential that India holds. We at Finnet Media feel very proud and blessed that one of our talents, Sharan Hegde is honouring the stage. I never envisioned, hailing from a tier 3 city, that I would one day attend such a renowned global festival like Cannes. I am deeply honoured to play a small part in promoting our rich cinematic heritage and fostering meaningful connections with fellow creators and industry leaders.”
In addition to his entrepreneurial endeavors, Ayush is known for his efforts behind the scenes, working tirelessly to bring creators into the spotlight and amplify their voices. He also runs a podcast “Restless”, featuring insightful conversations with industry stalwarts such as Anupam Kher, Anupam Mittal, Aman Gupta, and more, further contributing to the dialogue surrounding Indian cinema and entrepreneurship.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
