Brands
Ayush ministry orders Patanjali to stop advertising Covid2019 drug
NEW DELHI: The Ayush ministry has asked Patanjali to immediately stop promoting and advertising its Covid2019 drug, Coronil, until such claims have been examined. Yoga guru Baba Ramdev yesterday launched the Ayurvedic medicine for treating Covid2019 patients claiming that it can cure the disease within seven days.
ICMR and Ayush ministry distanced themselves from the announcement of Patanjali’s medicine and said that such advertisements of drugs including Ayurvedic medicines come under the purview of Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. It has asked the brand to provide details of the name and composition of the medicine being claimed for Covid2019 treatment at the earliest.
"Ayush ministry has taken cognisance of news in media about ayurvedic medicines developed for Covid2019 treatment by Patanjali Ayurved Ltd,” said its statement.
The ministry has also asked to provide details for site(s)/hospital(s), where Patanjali conducted its research study for Covid2019 treatment and other details regarding protocol, size of the sample/s, clearance by Institutional Ethics Committee, registration with CTRI and results data of the study.
It has also requested Uttarakhand government’s licensing authority to provide copies of license and product approval details of Patanjali’s Coronil, the Ayurvedic medicine which is being claimed for the treatment of Covid2019.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
