Ad Campaigns
Ayouthveda launches #ExpertKiSunoExperimentMatKaro campaign with Genelia Deshmukh
Mumbai: Blending ancient Ayurvedic wisdom with modern science, Ayouthveda launches the skin-aiding campaign of #ExpertKiSunoExperimentMatKaro. The campaign aims to help millions of people struggling with skin care, urging them to listen to expert advice. With Ayouthveda, you can trust the experts and embrace a skincare regime rooted in ancient wisdom and modern science.
The campaign, featuring renowned actress Genelia Deshmukh, the brand ambassador of the Ayouthveda face care range, and Dr Sanchit Sharma, founder of Ayouthveda and an expert scientist, offers skincare solutions that genuinely nurture the skin. The campaign signifies a pivotal moment for Ayouthveda in reaffirming its commitment to providing advanced Ayurvedic solutions for the youth.
Aligning with Ayouthveda’s mission to provide Ayurvedic-backed safe products while actively contributing to the community, Ayouthveda founder Dr Sanchit Sharma said, “We want the young generation to discover the essence of Ayurveda with Ayouthveda, where nature’s purity meets innovation for youthful skin. We create an experience of the transformative power of Ayurvedic skincare, backed by 40 years of trust and expertise. Every product is a testament to our dedication to safe, non-toxic, and effective skincare. We believe skincare isn’t just about beauty; it’s about enhancing your overall well-being. We believe in skincare that’s as nurturing to your skin as it is to your soul, and with Ayouthveda, our mission is to provide skincare products that promote health, happiness, and confidence.”
Ayouthveda has a range of face care products for all skin types, from soothing and rejuvenating creams to refreshing facewash and scrubs, breezy mist and toners, facial kits, and more. One of Ayouthveda’s flagship products is the Sparkling Gold Facewash, formulated with 24K Nano Elemental Gold. European researchers have confirmed that using 24K gold nanoparticles or ‘Swarna Bhasma’ can fight against ageing and keep skin youthful and glowing. Genelia Deshmukh endorses Ayouthveda’s Sparkling Gold Face Care range.
Ayouthveda Brand Ambassador Genelia Deshmukh invites everyone to join her on a journey to acquire luminous skin, “Ayouthveda’s sparkling gold face care is more than just skincare; it’s a celebration of timeless beauty and holistic wellness. Join me on a journey to radiant skin with Ayouthveda’s sparkling gold face care, where tradition meets innovation for a luminous glow. Experience the magic of Ayouthveda’s sparkling gold face care products because beauty should be as radiant as it is rejuvenating. Discover the secret to glowing skin with Ayouthveda’s sparkling gold face care range because I believe every woman deserves to shine from within.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
