Brands
Avvatar taps Janhvi Kapoor for protein push
MUMBAI: Avvatar the homegrown sports nutrition brand has joined hands with Janhvi Kapoor for a lively new digital campaign promoting its popular Avvatar chocolate protein bar, aiming to give India’s protein snacking game a delicious upgrade.
The reel captures Janhvi in a light-hearted moment as she juggles fitness goals with her love for chocolate, a balancing act familiar to anyone trying to stay healthy without giving up treats. Her candid charm and playful tone turn the narrative into an easy win, presenting the protein bar as the perfect sweet fix that does not derail a workout plan.
With her growing influence among young India, the collaboration strengthens Avvatar’s reach among fitness enthusiasts, sportspersons, working professionals and the ever-expanding tribe of health-conscious snackers.
Parag Milk Foods executive director Akshali Shah, said the partnership marks another step in the company’s journey toward becoming a holistic health and nutrition powerhouse. She said that combining taste, convenience and high-quality protein is central to Avvatar’s mission and that Janhvi’s involvement adds fresh energy to the brand’s push into the booming protein snacking segment.
The Avvatar chocolate protein bar offers indulgence paired with balanced nutrition, making it an appealing choice for those looking for guilt-free fuel. With gen z and millennials driving demand for clean, functional snacking, the campaign arrives at a perfect moment for the category.
The digital content will roll out across Avvatar’s social platforms as the brand continues to engage India’s younger, wellness-focused audience with stories that feel real, relatable and tasty.
Brands
Accor names Amit Malik VP people and culture for South Asia
Hospitality major taps HR veteran to drive talent and culture agenda
MUMBAI: Accor has appointed Amit Malik as vice president for people and culture in South Asia, strengthening its leadership bench as it scales operations across the region.
Malik will be part of the South Asia leadership team, overseeing the people, talent and culture agenda across India and neighbouring markets. His mandate includes building organisational capabilities, strengthening leadership pipelines and enhancing employee experience across Accor’s growing portfolio.
With more than two decades of experience, Malik brings a blend of human resources expertise and business leadership. His career spans multiple sectors and geographies, equipping him to support Accor’s evolving workforce needs in a dynamic hospitality market.
“We are pleased to welcome Amit to Accor,” said Accor chief executive officer, South Asia Ranju Alex. “His understanding of people strategy and strong business orientation will be instrumental in building a high-performance, purpose-led culture.”
Before joining Accor, Malik served as president for Japan, Asia Pacific and Australia at WadzPay. He also spent several years at Aviva Life Insurance India, where he held senior roles including chief people officer and later chief executive and managing director.
His earlier stints include leadership roles at Bank of America, Royal Bank of Scotland, American Express and GSK Consumer Healthcare, giving him a wide lens on organisational transformation and governance.
Accor’s latest leadership move reflects its focus on building a future-ready workforce as competition intensifies in the hospitality sector. With Malik at the helm of its people strategy, the company is betting on culture as a key driver of growth.
