Ad Campaigns
AVON ties-up with Ace Fashion Designer, Colleges and Malls for ‘Take A #BreastBreak’ campaign
MUMBAI – AVON, the global beauty brand that has always stood for women continues its crusade to prevent and fight Breast Cancer with its campaign Take a #BreastBreak. AVON kick started the campaign in October by collaborating with India Runway Week to host an exclusive fashion show with designer Anupama Dayal with theme ‘Pink’ and a panel discussion with doctors and breast cancer survivors who spoke about the importance of conducting self-examinations, prevalence of breast cancer in India and the importance of early diagnosis.
In continuation to the campaign, AVON tied up with colleges like Daulat Ram (Delhi University), and Vidya University (Meerut) where AVON representatives, along with an oncologist, spoke about the myths and facts on Breast Cancer. The brand also tied up with DLF Mall of India, DLF Promenade and DLF Cyberhub to bring about greater awareness. #BreastBreak pledge booths were set up where AVON representatives urged people to take a pledge to go for self-examination and take one of their loved ones for a breast check-up. The outer mall lightings were turned pink for the campaign and flash mobs were enacted to further reinforce the message.
“Statistics show that in India out of every 2 women newly diagnosed with breast cancer, one dies 1. We have been running the breast cancer awareness drive for three consecutive years now and our intention has not only been raising awareness but also equipping women with the knowledge of self-breast examination. All our endeavors with our current campaign are directed towards educating people about breast cancer and how dangerous it can be if not detected early,” said AVON India Marketing Director Swati Jain.
According to an AVON survey conducted in 2017, women often spend little time on their own preventative health, while traditional gender norms expect them to care of and prioritize the needs of family members, often, at the expense of their own health. Hence, AVON has launched the campaign and has activated its 5 million rep, equipping them with information and advice to ensure that they encourage women around the world to take a ‘Breast Break’.
The Avon Breast Cancer Crusade, which launched in 1992, has placed Avon and the Avon Foundation at the forefront of the fight against breast cancer. The second edition of AVON’s Pay Attention campaign, last year, travelled across 10 Indian cities teaching women to act well in time reaching millions of people.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
